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SKK GSB Faculty

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Yoo, Pil Hwa.jpg Name Yoo, Pil Hwa
Position Professor
Education Ph.D. : Harvard Univ.
M.B.A. : Northwestern University
B.A. : Seoul National University
Phone/Office 02-740-1521 / International Hall 90407
Research Interests Pricing
Marketing Strategy 
Marketing Management 
Global Marketing
Curriculum Vitae
							Dr. Pil Hwa Yoo is a professor of marketing at SKK Graduate School of Business at Sungkyunkwan University, Seoul, Korea, where he has been teaching since 1987. 

Dr. Yoo has written more than 20 books which have appeared in Korea, Japan, Germany and China. His articles have appeared in such German journals as Zeitschrift fur Betriebswirtschaft, Pharmazeutische Industrie, Absatzwirtschaft and leading academic business journals in Korea. 

In 1986, he taught for one semester at the University of Bielefeld, Germany. In 1987 he stayed at German Management Institute (Universitatsseminar der Wirtschaft) to conduct research projects. He was a visiting professor at Keio Business School, Japan, from 1994 to 1995 and at Seoul National University, from 2001 to 2002. 

He has been on the editorial board of International Journal of Research in Marketing and has served as the editor of Korea Management Review, the most prestigious academic business journal in his country.He has served as the President of Korean Marketing Association from 2005 to 2006. He is and has been a board member of major companies in Korea and has conducted numerous consulting projects.
SKK GSB(Graduate School Business)

Humanities and Social Sciences Campus : 25-2 Sungkyunkwan-ro, Jongro-gu, Seoul, Korea

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