Knowledge & Innovation

Faculty & Research

SKK GSB Faculty

Faculty & Research(overview) 게시글의 상세 화면
Koo, Minjung.jpg Name Koo, Minjung
Position Associate Professor
Education Ph.D., The University of Chicago, 
           Booth School of Business 
M.B.A., The University of Chicago, 
           Booth School of Business 
B.A., Yonsei University, Seoul, Korea
Phone/Office 02-740-1840 / International Hall 90333
Research Interests Consumer Behavior with a special focus on Goals and
Motivations, Social Cognition and Self-regulation,
Charitable giving & Customer Relationship Management 
(e.g., reward/loyalty programs)
Curriculum Vitae
							Dr. Koo studies consumer behavior, with specific emphasis on goals, motivation, and decision making. She has presented research all over the world, including at Carnegie Mellon University, Cornell University, Stanford University, and the University of Michigan. Her publications include "Dynamics of Self-Regulation: How (Un)accomplished Goal Actions Affect Motivation," written with Ayelet Fishbach
and appearing in the Journal of Personality and Social Psychology (Winner of 2009 ISCON Best Paper Award) and " The Silver Lining of Standing in Line: Queuing Increases Value of Products,” written with Ayelet Fishbach in the Journal of Marketing Research. 

In 2009, she won the ISCON (International Social Cognition Network) Best Social Cognition Paper Award—one of the most prestigious awards in the field of social psychology. 

Dr. Koo has been involved in numerous advisory projects to corporations and non-profit organizations. Several of these projects have focused on developing various marketing strategies and campaigns to solicit fundraising and launch a new brand. 

Prior to joining SKK GSB in 2009, Dr. Koo has also worked as a strategic planner at Publicis (Advertising firm) in New York, USA.
SKK GSB(Graduate School Business)

Humanities and Social Sciences Campus : 25-2 Sungkyunkwan-ro, Jongro-gu, Seoul, Korea

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