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SKK GSB Faculty

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Kim, Kyeongheui.jpg Name Kim, Kyeongheui
Position Associate Professor
Education Ph.D. Management; University of Minnesota, 
Carlson School of Management 
M.S. Management: Korea University 
B.S. Business management: Korea University
Phone/Office 02-740-1847 / International Hall 90336
Research Interests Consumer behavior/ Consumer information procession,
Context effect/ Assimilation, attenuation, and contrast
effects of priming, Branding and brand extensions,
Embodied cognition 
Curriculum Vitae
							Dr. Kyeongheui Kim is an associate professor of Marketing at SKK GSB, Sungkyunkwan University. Her research focuses on consumer information processing and psychology to understand unconscious processes underlying consumers’ judgment and choice of products or brands.  Her work has been published in top-tier journals such as Journal of Consumer Research, Journal of Marketing Research, Journal of Personality and Social Psychology, Journal of Experimental Psychology: Applied, and Journal
of Business Research. Her teaching interests include Consumer Behavior, Marketing Communications / Advertising, Marketing Research, and Judgment and Decision Making.

Prior to joining SKK GSB in 2011, Dr. Kim was a faculty member at the University of Toronto for 7 years. Before joining the Ph. D. program in the U.S., she had worked for Korea Gallup Polls and POSCO Research Institute as a marketing consultant.  She had consulted for companies such as Korea IBM, LEGO, Philips Korea, P&G Korea, LG, and Samsung.
SKK GSB(Graduate School Business)

Humanities and Social Sciences Campus : 25-2 Sungkyunkwan-ro, Jongro-gu, Seoul, Korea

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