Knowledge & Innovation

Faculty & Research

SKK GSB Faculty

Faculty & Research(overview) 게시글의 상세 화면
Eric Shih.jpg Name Shih, Eric Chuan Fong
Position Vice Dean for Faculty and Research, Professor
Education Ph.D. : Univ. of California, Irvine  
M.B.A. : University of California, Riverside  
B.A. : University of California, Berkeley
Phone/Office 02-740-1502 / International Hall 90204
Research Interests Consumer Post-Adoption Behavior  
Diffusion of Information Technology  
Marketing of Technological Innovations   
National Technology Policy
Curriculum Vitae
							Dr. Shih’s primary research areas are diffusion of technological innovations and marketing manager’s decision making process. He is also a faculty fellow at Center for Research on Information Technology and Organizations (CRITO) at University of California, Irvine, where he is jointly working on several research projects funded by National Science Foundation to examine the impact of information technology  adoption. He has published his works in such journals as Journal of Marketing, Management Science, Journal of Retailing, and Strategic Management Journal.

At SKK GSB, Dr. Shih teaches courses on Strategic Marketing, Marketing Research, Product Management, Customer Relationship Management, and Marketing Management for the MBA and EMBA programs. Prior to arriving in Korea, Dr. Shih was a faculty member at Wake Forest University (US) and Brock University (Canada).
SKK GSB(Graduate School Business)

Humanities and Social Sciences Campus : 25-2 Sungkyunkwan-ro, Jongro-gu, Seoul, Korea

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