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Faculty & Research

SKK GSB Faculty

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Mauricio.jpg Name Palmeira, Mauricio
Position Assistant Professor
Education PhD : Indiana University
MBA : Pontifical Catholic University
Bachelor of Electrical Engineering : Pontifical Catholic University
Phone/Office 02-740-1846 / International Hall 90335
Email mpalmeira@skku.edu
Research Interests Consumer decision making, Heuristics,
Advice-taking, Price promotions, Word of mouth,
Brand extensions, Social perceptions, Loyalty programs
Curriculum Vitae
							Mauricio Palmeira joined SKK GSB in 2016 after spending 7 years as a faculty member of the marketing department at Monash University (Australia). Before joining the Ph.D. program at Indiana University’s Kelley School of Business, Mauricio worked for several years in the telecom industry in his home country (Brazil).

Mauricio’s research has been published in some of the leading journal in business and psychology, including Journal of Consumer Research, Organizational Behavior and Human Decision Processes, Journal of Experimental Social Psychology, Journal of Retailing and Journal of Behavioral Decision Making. Topics of published and current projects include price promotions, advice-taking, brand extensions, word-of-mouth and social perceptions.
						
SKK GSB(Graduate School Business)

Humanities and Social Sciences Campus : 25-2 Sungkyunkwan-ro, Jongro-gu, Seoul, Korea

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