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Title [Day-3,4] Professional MBA Japan field trip experience
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Date 2018-07-17 Hit 254



 

[Day 3: LINE Corporation visit and lecture at ICS]
 
We learned how LINE Corporation provides a platform for mobile messaging and communication services, content distribution, and related services primarily in Japan, Taiwan, Thailand, Indonesia, and Hong Kong. It showed how a company can boost its profits via communication and content sales, and advertising services through the platform. 
 
Prof. Emi’s Strategic Innovations by Japanese Companies showed how innovative strategies created by Japanese companies have an impact on unique issues the Japanese society is facing, such as an aging society and declining population.

She addressed issues of vacant homes, of labor productivity, of insufficient resources and the need for resources like big data. However, it is still a bit confusing to understand how value or profitability can be prioritized between innovation and standardization, like how Porter Prize is awarded to recognize companies and business units that achieve high profitability based on unique competitive strategies.
 
[Day 4: Cultural tour]
 
The tour in the morning took us to many of the pop culture places, providing a good opportunity to experience another aspect of Japan's culture which otherwise is very traditional.
 
Innovation, Standardization, Coordination, Digital disruption, Value proposition, Hyper-aging society, Quality, Profitability, Costs, Robots, Senior care, Strategic innovation,  Customization, Localization, Big data, etc, were the keywords from this trip and are already familiar to us from our MBA program. We learned how we need to be creative and efficiently manage capital & ideas and how to apply these to our current work. 
 
Spending time away from the confines of a classroom gave us a great opportunity to bond and enabled us to connect on a more personal level which were also highlights of this trip.
A global field trip like this is a perfect complement to the SKK GSB PMBA program. 
 
 
Written by Changki Yeo (SKK GSB Professional MBA, Class of 2019)
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