[EMBA] Yura Hwang (EMBA 2027) – NAVER Z
- SKKGSB
- Hit385
- 2026-02-19

"I was at a stage where I needed to take on a leadership role, not just a hands‑on role."
This realization led AI expert and game‑planner‑turned‑author Yura Hwang to embark on the Indiana Kelley–SKK GSB Executive MBA (EMBA) program.
After majoring in computer engineering at Sungkyunkwan University, Ms Hwang started her career as a game planner at leading game companies in Korea, where she led end‑to‑end planning of game concepts, themes, and narrative structures.
Over time, she felt it was a waste to leave her coding skills unused, so she moved to a private coding academy, teaching learners from children to adults.
She later served as a branch manager at a private coding academy, where she worked closely with people from diverse backgrounds. Through those experiences, she was inspired to explore a new field and ultimately transitioned into the IT industry, joining a company that develops creator platforms.
Leveraging both her coding skills and planning experience, she took on a new role as a Tech Evangelist at Naver Z.
“I completed my BS degree at Sungkyunkwan University, so since I'd paid attention to my university, I knew SKK GSB's reputation. That is why I did not consider other schools' MBA programs as an option,” she explains. The opportunity to complete a dual‑degree MBA within 18 months particularly stood out.
“Even though I could strategic planning and had honed my coding skills, I did not know business law, accounting, or finance,” she reflects. “After spending six months at SKK GSB, I knew how to distribute tasks to team members considering costs and Return on Investment [ROI]. I also earned the trust of the company's leadership by reporting my work with a clear focus on cost and other factors when I reported my tasks.”
She concludes: “As an AI and digital expert, I believe that people who have insights, know what is needed in the market, and know how to manage people will thrive in the age of AI. I firmly believe an MBA nurtures those talents.”













