Jeehong Seo, a student in the Business Analytics MBA (BA MBA), is a Senior Product Manager at the global law firm Kobre & Kim.

"I analyze the evolving needs and challenges of clients navigating cross-border opportunities between Korea and international markets, and help shape the future direction of the business. Another key part of my role is applying global market trends to Korean market strategies," she explained.

Reflecting on her MBA experience, Jeehong noted: "Because my role is closely tied to understanding market trends and identifying strategic opportunities, the data analytics and AI skills I gained through the BA MBA have proven highly valuable in my work."

She stressed how these tools have enhanced her work efficiency: "When analyzing large volumes of data and industry information, AI and data analysis tools allow me to identify key insights much more quickly. They help me determine which opportunities deserve greater attention and which can be deprioritized, enabling more informed and strategic decision-making."

Jeehong also told us which courses had left the strongest impression: "The most memorable courses for me were Business Forecasting and Accounting for Managerial Decision. Through Business Forecasting, I learned how to use data to predict future business trends. What stood out most was realizing that data analysis is not just about interpreting numbers—it can serve as a powerful foundation for developing business strategies. In Accounting for Managerial Decision, I learned that accounting figures are not merely calculations but valuable information that supports managerial decision-making. Since my work often requires balancing multiple stakeholder perspectives, I found this course especially practical and directly applicable."

Jeehong also reflected on how the program reshaped her perspective on AI: "One of the most important lessons I learned is that using AI effectively is not simply about generating answers. It is about asking the right questions and critically evaluating the results AI produces. To use AI effectively, users must clearly define problems and assess the quality and relevance of the output. I also realized that AI can contribute not only to repetitive tasks but also to more strategic work."

Looking ahead, Jeehong believes AI will continue to transform how organizations operate: “AI is already improving the efficiency of strategy and business development functions, and its role will only continue to grow. It significantly enhances the speed and effectiveness of research, information organization, and market analysis. At the same time, human judgment, empathy, and relationship-building remain essential. Understanding clients and markets—and translating those insights into effective strategies—are responsibilities that ultimately belong to people. Rather than replacing humans, AI will become a collaborative partner that enables deeper, more informed decision-making.”