The Executive MBA Class of 2024 conducted Immersion 3 in Madrid, Spain from January 15th to January 19th. The Executive MBA program includes a total of three Immersion programs throughout the entire course. Immersion 3 was structured around two central themes: Entrepreneurship and Sustainability.

Immersion 3 featured high-quality lectures in collaboration with the globally renowned IE Business School in Madrid, Spain. The classes took place in a unique setting, such as the renovated cathedral in Segovia, and the comfortable and free atmosphere at IE TOWER in Madrid allowed everyone to immerse themselves in the lessons without even realizing it.

Student Sung Mo Kang shares his impressions: “Among various classes, the session on 'Leading Spanish companies in the world' provided deep insights into the birth, problem-solving processes, and ongoing innovation of the familiar 'ZARA' brand, even for those from Korea. In addition to the impactful classes, the Segovia Historic City tour provided an opportunity for classmates to create unforgettable memories before graduation. Special thanks to the SKK GSB team for organizing this enriching program."