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- 2018 Marketing Simulation Game Results
- [2018 Final Results of the 2018 Marketing Simulation Game] After about two months of marketing planning and strategizing against competitors, the simulation game has culminated with Fiber Trek as the overall winner based on the Cumulative Balanced Scorecard with a Total Performance of 48.042. 1500˚C follows closely at 42.760, while MiiWay, OYO and VELOX trail at 36.877, 27.768 and 16.395 respectively. Meanwhile, Market Share competition paints a colorful picture as all industry players share the pie almost equally. OYO takes the market share leadership in the last round with 23%, followed directly behind by VELOX at 22%. Fiber Trek and 1500˚C then take 20% and 19% of the pie, leaving MiiWay with 15%. As we congratulate Fiber Trek for consistently executing their marketing strategy and earning a high Cumulative Balanced Scorecard, we also applaud all the other teams for enriching their marketing knowledge through this competitive game.
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- 작성일 2018-03-21
- 조회수 6655
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- Updates on the 2018 Marketing Simulation Game
- [Updates on the 2018 Marketing Simulation Game] Quarter 5 results are in! Of the five competing teams, 1500˚C executed their high-quality yet competitive pricing strategy smoothly and earned their way to becoming the market share leader (28%) of the carbon fiber bicycle industry thus far. While Fiber Trek and MiiWay are both tied at 19%, VELOX and OYO follow closely at 18% and 17% respectively. Looking at the Cumulative Balanced Scorecard, 1500˚C ranks at the top - consistent with its market share position. Meanwhile, the rest are ranked from next highest to lowest as follows: VELOX, OYO, MiiWay, and Fiber Trek. Teams are employing a mix of different marketing strategies to close out this increasingly competitive game. Will the tables turn in the last 3 quarters of the game? We’ll keep you posted!
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- 작성일 2018-03-20
- 조회수 6700
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- 2018 Marketing Simulation Game is ongoing! (Full-Time MBA)
- 2018 Marketing Simulation Game is ongoing! Professor Caleb H. Tse reels Full-Time MBA students into a rather realistic world of marketing managers by employing a strategic marketing simulation game. This game is one of the main components of his Marketing Planning class in this spring semester of 2018. Five teams of Full-Time MBA students play the role of marketing divisions of competing international 3D-printed carbon fiber bicycle companies. Each team must make critical ...business decisions related to target segmentation, strategies to gain more market share, and financial soundness, among others. For a truly integrated learning experience, students, acting as senior marketing executives, are expected to develop and execute detailed marketing plans, while applying fundamental concepts learned from other SKK GSB marketing courses. The simulation is for a two-year run from the inception of the business, and is compressed into around eight weeks representing roughly a quarter each. Currently in the mere third quarter, it is anyone’s guess as to which company will become the market leader!
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- 작성일 2018-02-01
- 조회수 6904
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- SKK GSB is ranked # 1 in Korea & #51 in the world by 2018 FT
- (Jan 29, 2018) Financial Times’ (FT) Global MBA Rankings announced SKK Graduate School of Business (SKK GSB) Sungkyunkwan University as #1 in Korea, #14 in Asia, and #51 in the world. FT announces the world’s top 100 MBA programs every year. In 2018, it ranked Standford Busienss School (USA) as #1 and INSEAD(France) as #2 in the world. Among Korean business schools, SKK GSB is ranked among the top 100 MBA programs in the world again. SKK GSB has been crowned as No.1 MBA in Korea for the seven consecutive years since 2012. SKK GSB was evaluated highly in ▲ career development and ▲ globalization by FT. Compared to 2017,It jumped from #20 to #8 in international mobility and #39 to #24 in alumni's promotion, Its strong competitiveness in these areas has boosted SKK GSB as the world's 50s MBA program again. Related Articles (in Korean) SKK GSB is ranked # 1 in Korea & #51 in the world by 2018 FT (Korea Economic Daily) http://news.hankyung.com/article/201801299330g
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- 작성일 2018-01-29
- 조회수 7019
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- New program - GETT program in partnership with UC Berkeley's Haas School and EDHEC
- SKK GSB launches the GETT™ track in partnership with EDHEC Business School in France and UC Berkeley’s Haas School of Business in the U.S. which are driving business transformation around the world. SKK Graduate School of Business launched a new program - Global Economic Transformation & Technology (GETT) track with with EDHEC Business School in France and UC Berkeley’s Haas School of Business in the U.S. The track will provide students with core global business transformation skills and a unique immersive educational experience on three continents. Rapid innovation, growing entrepreneurship, disruptive technologies and other factors are driving extensive transformations within the business world and creating demand for new skills and managerial practices. Students enrolled in the GETT track will gain experience on three continents: Europe, Asia, North America, in cities at the forefront of these ongoing business transformations. The track is delivered in partnership with two prestigious institutions: EDHEC Business School in France (MS in Finance ranked n°1 in the world by the 2017 Financial Times) and UC Berkeley’s Haas School of Business. The curriculum prepares students particularly for careers in consulting, business development and innovation management. The GETT track is the only programme that combines global business transformations (Technology, Sustainable Development, Innovation & Entrepreneurship etc.) with a truly international immersive experience within the ecosystem of partner institutions. “We are very excited to be part of this groundbreaking programme with EDHEC and Berkeley. This unprecedented collaboration between world-leading business schools offers participants unique global experience on three continents,” adds Jae Ha Lee, Dean of SKK Graduate School of Business. Emmanuel Métais, who specializes in disruptive strategies, initiated the GETT track programme. Metais was recently appointed new Dean of EDHEC Business School. “This curriculum affords our students a unique opportunity to grasp the future issues for the global economy, while experiencing at close hand the cities and ecosystems currently transforming the world. ” says Emmanuel Métais, PhD, Associate Dean for Graduate Studies, EDHEC Business School. “This partnership with EDHEC is a wonderful opportunity for us. The GETT Programme fits beautifully with what we do here in Silicon Valley and the San Francisco Bay area, where we offer one of the world’s strongest innovation and entrepreneurship programmes. We are looking forward to deepening this partnership over time,” says Richard Lyons, Dean of the Haas School of Business. Highlights of the GETT track (3-year full-time programme taught entirely in English) Master 1 S1: EDHEC Business School - Lille, France >> Strategic Management: Principles and Practice, Corporate Finance, Cost Accounting & Management Control, Marketing Management, Human Resource Management S2: SKK Graduate School of Business - Seoul, Korea >> Contemporary Korean Society and Culture, Business Ethics, Negotiations, Operations Management, Law for Global Business, Integrated Simulation Projects, Cross-Cultural Management S3-S4: Professional Immersion Master 2 S5-S6: Haas School of Business at the University of California, Berkeley - San Francisco Bay Area, USA >> High Technology Marketing Management, Managing the New Product Development Process, The Lean Start Up, New Venture Finance, Opportunity Recognition: Technology & Entrepreneurship in Silicon Valley, Haas
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- 작성일 2017-12-07
- 조회수 7587
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- Is South Korea A New Hotspot For International MBA Students?
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- 작성일 2017-11-15
- 조회수 7097
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- 2017 Full-Time MBA Global Field Trip to Cambodia
- May 26, 2017 PR Committee of SKK GSB SKK GSB Full-Time MBA students visited Cambodia for the week of May 22 to May 26. Cambodia is a country that has a long history and many historical sites, therefore, it is a destination for many tourists from around the world. However, SKK GSB Full-Time MBA students looked at the economy of Cambodia and visited the newly started businesses in this country. These company visits included visiting a smart (large telecommunications company), Rain Tree (startup acceleration group), Brown (high quality chain coffee shop) and Samai Rum distillery. These company and site visits opened a new perspective about developing countries and helped our MBA students to see the world from a different perspective. Finally SKK GSB Full-Time MBA students visited Angkor Wat which is a large, ancient temple complex and a world heritage site in Cambodia.
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- 작성일 2017-06-12
- 조회수 8622
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- Persuasive Communications for Business Leaders
- April 21, 2017 PR Committee of SKK GSB “Persuasive Communications for Business Leaders” was one of the many lectures that SKK GSB provides to broaden knowledge and improve the skills of its students. This lecture was given by Robert Kienzle a two-time semifinalist in the world public speaking championship. He taught us much from his own experience. Through this lecture, he explained the importance of body language, voice and storytelling, as the main components of a successful presentation. Then students had time to utilize these skills and have a peer evaluated presentation which was rewarding. This class was also a part of ABP (Applied Business Projects) to help students prepare for their upcoming presentations.
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- 작성일 2017-05-11
- 조회수 8655
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- Intensive Week with Jamie Pratt from Kelley School of Business
- March 10, 2017 PR Committee of SKK GSB Prof. Jamie Pratt, Professor of Accounting, IU Kelley School of Business and one of the professors of Kelley’s integrated-core courses, came to Korea to teach a course to SKK GSB Full-Time MBA students in March. SKK GSB Full-Time MBA students had his class ‘Corporate Financial Reporting’ for the Intensive Week 2 (IW2). During one week, with Monday to Friday intensive classes, students acquired a comprehensive understanding in analyzing corporate financial reports such as 10K reports. SKK GSB and Indiana University Kelley School of Business are maintaining a strong relationship for a long time. The strong tie between the two schools is making the MBA programs of both schools outstanding in the world.
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- 작성일 2017-05-11
- 조회수 8817