News 게시판목록 | SKK GSB MBA , Sungkyunkwan University ( SKKU )

Misun Yang's (EMBA 2020) Interview on SBS Biz TV

Our Indiana Kelley – SKK GSB Executive MBA alumna, Misun Yang (EMBA 2021), General Manager of Ipsen Korea, was interviewed on SBS Biz TV. "Rare, but never light — the burden of rare disease is real." As General Manager of Ipsen Korea, she explained how the company has introduced a new drug for a rare disease in Korea and how Ipsen Korea takes on diseases that previously had no treatment options. Misun highlighted, "94% of rare diseases still have no treatment. And even for the 6% that do, many patients face barriers to access." She concluded her interview, saying, "With Korea's world-class hospital infrastructure and clinical research capabilities, Ipsen Korea aims to position the country as a strategic hub for global drug development." Misun is a marketing expert with a 20-year career in the pharmaceutical industry, including MSD Korea, AstraZeneca Korea, and Gilead Sciences Korea. Recognized for her expertise, she was appointed General Manager of Ipsen Korea last year. Ipsen is a global pharmaceutical company that was founded 100 years ago in France.
- 작성일 2025-08-13
- 조회수 211772
2025 Indiana Kelley – SKK GSB Executive MBA Orientation

"The orientation program was a blast! It was great meeting new people, and the organizing team did a fantastic job blending informative sessions with fun, relationship-building games and activities. It was an excellent kickoff to the EMBA program," Joon-Min Choe (EMBA 2027) shared. The EMBA orientation for the 2027 cohort was held last weekend. The day kicked off with warm welcome messages from faculty members of SKK GSB and the Indiana University Kelley School of Business. Then, students were introduced to the EMBA program, including the academic program and the global immersion program. In addition, students engaged in ice-breaking and networking activities through a variety of games. Throughout the orientation, EMBA students were excited to embark on a new academic journey. All of us at SKK GSB send our warmest congratulations to our new cohort of EMBA students. Welcome to SKK GSB! "오리엔테이션 프로그램이 정말 즐거웠습니다! 새로운 사람들을 만나게 돼 좋았고, 주최 측이 유익한 정보 제공 시간과 재미있게 서로를 알아가는 게임과 활동을 잘 만들어 줬습니다. EMBA 프로그램의 멋진 시작이었어요," 라고 최준민 학생 (EMBA 2027)이 전했습니다. 2027학번 EMBA 오리엔테이션은 지난 주말에 진행되었습니다. 이날 행사는 SKK GSB와 인디애나 대학교 켈리 경영대학원 교수진의 따뜻한 환영 인사로 시작됐습니다. 이어 학생들은 학업 프로그램과 글로벌 몰입 프로그램을 포함한 EMBA 과정에 대해 소개받았습니다. 또한 학생들은 다양한 게임을 통해 아이스 브레이킹과 네트워킹 활동에 참여했습니다. 오리엔테이션 내내 EMBA 학생들은 새로운 학문적 여정을 시작하는 데 큰 기대감을 보였습니다. SKK GSB 모든 구성원은 새로운 EMBA 학번 여러분께 진심 어린 축하의 인사를 전합니다. SKK GSB에 오신 것을 환영합니다!
- 작성일 2025-08-06
- 조회수 9722
Professor Han named Young Scholar Award winner

The Association of Korean Management Scholars (AKMS) and Maeil Business Newspaper, Korea's leading business daily, have selected Jung-Hoon Han, Professor of Management at SKK GSB of Sungkyunkwan University, as the recipient of the 2025 Young Scholar Award. This year marks the 8th year since the Young Scholar Award, which was established in 2018. AKMS and Maeil Business Newspaper commented, "Professor Han has researched how factors, including status and reputation, affect firm strategies and governance in a multifaceted way, grounded in social evaluation theory. His research will provide sharp insights into the ever-evolving business environment." "It is a great honor to receive this award." Professor Han said. "I am grateful for the opportunity to contribute to advancing the conversation around how firms are socially evaluated. I see this recognition as a reminder to keep striving for more meaningful research," he stated. He gained recognition as his research papers were published in top management journals, such as the Academy of Management Journal and the Strategic Management Journal, last year. In his research, he revealed how media and public interest in corporate misconduct are determined and shed light on when misconduct by high-status firms escalates into scandals. ○ Coverage in the media - Professor Jung-Hoon Han Honored with Young Scholar Award - Tesla Becomes a Cult Brand by Building Emotional Bonds with Consumers - 'The Age of Uncertainty: Insights from a Management Researcher Are Valuable': Prof. Han - 'Envy Tesla's Brand Power?...Brand Fandom Must Be Managed Even in the Red': Prof. Han
- 작성일 2025-08-01
- 조회수 342351
2025 PMBA Midyear Milestone Gala

"It was a pleasure to say goodbye at last week's gala dinner event. It felt more special because it was my last gala dinner as a student at SKK GSB. It was wonderful to see the professors and the students from other cohorts," shared Minsu Jang (PMBA 2025). Professional MBA students at SKK GSB gathered at one of the hotels in Seoul for the 2025 Midyear Milestone Gala. This event celebrates the achievements and endeavors of our students. "This Gala was especially meaningful because we successfully completed the spring and summer semesters together with my classmates," said Seungjin Ham (PMBA 2026). Sharing the experience and reflecting on the journey have forged a strong bond among the PMBA cohorts through this event. "지난주 갈라 디너 행사에서 작별 인사를 하게 되어 기뻤습니다. SKK GSB 학생으로서 마지막 갈라 디너였기 때문에 더욱 특별하게 느껴졌습니다. 교수님들과 다른 기수의 학생들을 만나서 반가웠습니다" 라고 장민수 (PMBA 2025) 학생은 말했습니다. SKK GSB의 Professional MBA 학생들은 최근 서울의 한 호텔에서2025 Midyear Milestone Gala를 위해 모였습니다. 이 행사는 학생들의 성과와 노력을 축하하는 자리였습니다. 함승진(PMBA 2026) 학생은 "이번 갈라는 특히 동기들과 함께 봄과 여름 학기를 성공적으로 마쳤다는 점에서 더욱 뜻깊었습니다"고 말했습니다. 이번 행사를 통해 경험을 공유하고 여정을 되돌아보며 PMBA 기수들 간의 끈끈한 유대감을 형성할 수 있었습니다.
- 작성일 2025-07-25
- 조회수 9551
2025 Business Analytics MBA Field Trip Study

Business Analytics MBA students from SKK GSB at Sungkyunkwan University recently participated in a Global Field Trip Study in Taiwan. With visits to several firms, students explored business in Taiwan. They engaged with GIGABYTE, a leading global computer hardware company, to discuss topics such as "Innovating Beyond Hardware: GIGABYTE’s Journey into AI and Digital Transformation." Another program highlight was a visit to National Chengchi University (NCCU), where students attended an insightful lecture titled "Doing Business in Taiwan." They had time to interact with NCCU MBA students to compare Korean and Taiwanese work cultures. A standout moment was a company visit to New Deantronics, an international medical device technology manufacturer. Students also visited Quanta, which is the largest notebook computer ODM company in the world, where they learned more about how they transformed from manufacturing powerhouse to smart solutions. "Through this Global Field Trip Study to Taipei, we could not only explore Taiwanese global companies, but also have an invaluable opportunity for interaction with NCCU MBA students," said Jangho Park (BA MBA 2025). 성균관대학교 SKK GSB의 Business Analytics MBA 학생들이 최근 대만에서 진행된 Global Field Trip Study에 참여했습니다. 여러 기업을 방문하며 학생들은 대만의 비즈니스를 직접 탐구할 수 있었습니다. 세계적인 컴퓨터 하드웨어 선도 기업인 GIGABYTE를 찾아 "Innovating Beyond Hardware: GIGABYTE's Journey into AI and Digital Transformation"이라는 주제로 의견을 나눴습니다. 또 국립정치대학 (NCCU)을 방문해 학생들은 "대만에서 비즈니스 하기"라는 제목의 유익한 강의를 들었습니다. 이어 NCCU MBA 학생들과 교류하며 한국과 대만의 직장 문화를 비교하는 시간을 가졌습니다. 특히 국제 의료기기 기술 제조사인 New Deantronics 방문이 인상적이었습니다. 또한 세계 최대 노트북 ODM 기업인 콴타(Quanta)를 방문해, 이들이 제조 강자에서 스마트 솔루션 기업으로 전환한 과정을 배웠습니다. 박장호(BA MBA 2025) 학생은 "이번 대만 Global Field Trip Study를 통해 대만의 글로벌 기업들을 탐방할 수 있었을 뿐 아니라, NCCU MBA 학생들과 소중한 교류의 기회를 가질 수 있었습니다"라고 전했습니다.
- 작성일 2025-07-22
- 조회수 9664
Join us at the MBA Tour in Seoul

Your Global MBA Journey Starts with SKK GSB Meet us in Seoul at the MBA Tour! Join SKK GSB (Sungkyunkwan University) — Korea’s No.1 MBA program ranked by the Financial Times — and discover how we empower future global leaders to thrive in a fast-changing world. Event Dates: August 2th (Sat) Time: Meet-up 12:00–2:00 PM | Networking Fair 2:00–3:00 PM Locations: The Ambassador Seoul (287 Dongho-ro, Jung District, 04618, Republic of Korea) Why connect with us at the MBA Tour? - Learn about our Full-Time MBA (Global MBA) ranked among the top in Korea - Explore the Dual Degree opportunity with Indiana University, Kelley School of Business - Speak directly with our admissions team and ask your questions Discover generous scholarship options: - Kelley-SKK GSB Dual Degree Fellowship – Full scholarship for one year in Korea - SKK GSB Fellowship – Covers 50% or more of tuition for outstanding candidates - Plus, a variety of additional scholarships are available for incoming students Register now for free Let us help you turn ambition into achievement. We look forward to meeting you and discussing the future you can build at SKK GSB!
- 작성일 2025-07-22
- 조회수 278390
Getting MBA-Ready at SKK GSB

SKK GSB at Sungkyunkwan University offers bootcamps for the Full-Time MBA, AI MBA and Business Analytics MBA programs. This year, SKK GSB's MBA bootcamp reimagines traditional business education through the lens of artificial intelligence. The bootcamp program combines rigorous training in managerial economics and financial statement analysis—including income statement profitability and cost assessment, balance sheet liquidity and debt evaluation, and cash flow pattern recognition—with hands-on experience using AI-powered tools. The curriculum's focus on critical thinking with AI teaches students to validate AI-generated insights against traditional methods, understand algorithmic limitations, and blend human judgment with artificial intelligence recommendations. Students in the AI MBA and Business Analytics MBA programs receive additional training in Python programming fundamentals essential for their specialized coursework. This curricular update addresses the growing demand for AI literacy in business practice while maintaining rigorous preparation in core MBA disciplines. The integration ensures incoming students develop both traditional analytical skills and contemporary technological competencies before beginning their formal MBA coursework.
- 작성일 2025-07-18
- 조회수 237848
'Crisis and Reputation Management Offers a Useful Lens for Understanding Human Behavior': Prof. Han

Professor Jung-Hoon Han of Sungkyunkwan University’s SKK GSB published two papers in prestigious journals last year. The two papers explored which crisis management strategies would be most effective when companies face misconduct allegations. Professor Han said, "Although research has examined corporate crisis management, we still lack a clear understanding of how the public and stakeholders actually interpret those responses. Even when two companies commit similar levels of misconduct, one may face intense public backlash, while the other may regain trust in a relatively short time. Ultimately, the key to crisis management lies in understanding how the company has been perceived by its audience." "A company that has built its reputation on superior performance and capabilities may need to present the public with accurate facts and a concrete action plan in time of crisis. In contrast, a company that has cultivated an emotional connection with the public may be better off delivering a concise message that resonates emotionally. In short, effective crisis response requires the company to first understand how it is socially perceived and to tailor its response accordingly," he explained. Professor Han, who teaches management at SKK GSB, stated that his interest in corporate crisis and reputation management stems from a long-standing curiosity about how people perceive and interpret society. "Take Tesla, for example. Public perception of the company has been shaped more by media narratives and public sentiment than by objective facts," he noted. He emphasized that companies are not just economic actors but social entities, constantly interpreted and reinterpreted by society. Professor Han spoke about why he has been attracted to corporate crisis and reputation management, saying, "Society often operates more on perception than on verifiable truth. In that light, crisis and reputation management offers a useful lens for understanding human behavior, not just business strategy." He is known for conducting excellent research and devoting himself to teaching students. What made him choose SKK GSB? He said, "The most appealing aspect of SKK GSB is that it is one of the world’s leading business schools that is based on research. Additionally, it offers opportunities for academic exchange with accomplished peers who are actively involved in a wide range of disciplines." He also took pride in the beauty of the campus where traditional Joseon Dynasty architecture harmonizes with modern design. Professor Han stated, "SKK GSB's students have extensive practical experience and critical awareness. Therefore, they have high-quality discussions among themselves." He then spoke to the students, "Effective, hands-on leaders should be able to explain their decisions using theoretical language and communicate persuasively with diverse stakeholders in the organization." He then urged, "I hope that students, while solidifying their theoretical foundation as much as their practical training, freely practice organizing their thoughts logically and communicating persuasively at school, making their time at SKK GSB the valuable investment in their careers."
- 작성일 2025-07-17
- 조회수 230208
AI MBA Alumnus Receives Patent

Our alumnus, Seunghun Chae (AI MBA, 2022), was recently granted a patent. Working as a team leader in the IT Development Department at KB Kookmin Bank, he built an AI-driven business model. He explained his patent, "We send text messages to customers to notify them about various types of information. This business model that I developed generates appropriate text and verifies the successful delivery of messages." "When I studied AI at SKK GSB, I wanted to apply what I learned to my work. After graduation, I created a business model by applying what I learned, earned a patent, and felt a sense of accomplishment," he added.
- 작성일 2025-07-09
- 조회수 219058
Meet us in Singapore & Ho Chi Minh City at the MBA Tour!

Your Global MBA Journey Starts with SKK GSB Meet us in Singapore & Ho Chi Minh City at the MBA Tour! Join SKK GSB (Sungkyunkwan University) — Korea’s No.1 MBA program ranked by the Financial Times in UK — and discover how we empower future global leaders to thrive in a fast-changing world. Event Dates: July 19 (Singapore) | July 26 (Ho Chi Minh City, Vietnam) Time: Meet-up 12:00–2:00 PM | Networking Fair 2:00–3:00 PM Locations: Pan Pacific Singapore (Singapore) | Lotte Hotel Saigon (Ho Chi Minh City) Why connect with us at the MBA Tour? - Learn about our Full-Time MBA (Global MBA) ranked among the top in Korea - Explore the Dual Degree opportunity with Indiana University, Kelley School of Business - Speak directly with our admissions team and ask your questions Discover generous scholarship options: - Kelley-SKK GSB Dual Degree Fellowship – Full scholarship for one year in Korea - SKK GSB Fellowship – Covers 50% or more of tuition for outstanding candidates - Plus, a variety of additional scholarships are available for incoming students Register now for free: https://tours.mba.com/singapore?utm_source=schooladm&utm_medium=email&utm_campaign=university_marketing_SKKGSB https://tours.mba.com/hochiminhcity? utm_source=schooladm&utm_medium=social&utm_campaign=university_marketing_SKKGSB Let us help you turn ambition into achievement. We look forward to meeting you and discussing the future you can build at SKK GSB!
- 작성일 2025-07-03
- 조회수 214804

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