PMBA Students (Jung Hwan Cha, Seung Moo Lee, Jae Oh Seo, and Minseok Kim) awarded in 2020 MBA Case Competition
Last December, four of SKK GSB’s Professional MBA students (Jung Hwan Cha, Seung Moo Lee, Jae Oh Seo, and Minseok Kim) participated in the 2020 MBA Case Competition sponsored by the Ministry of Education and the Ministry of Trade, Industry and Energy. Their topics were “CJ Group’s Post-COVID-19 Global Strategy” and “Response Strategy to the Eco-friendly Trend.” Twenty teams competed, and our students’ plan to expand air cargo business was ranked highly, being given an Excellence Award. Group leader Jung Hwan Cha reports on the competition.
This competition was only open to MBA students, and I wanted to make the most out of my two years as an MBA student, so I was keen to participate. I also saw this as a unique opportunity to engage in activities outside school, and to apply what I had learned so far in the classroom to solve challenges that companies face in the real world.
We chose CJ Group’s Post-COVID-19 Global Strategy as our topic, and we decided to focus on CJ Logistics’ becoming a global powerhouse in the logistics industry, specifically by expanding its air cargo business. The impact of the COVID-19 crisis is being felt by businesses all around the world, but one sector that has seen major growth is the logistics/cargo industry. CJ Logistics, which currently has the largest market share in Korea, has been expanding globally in recent years. We believe that this sector will grow significantly in the future, partly due to COVID-19, and by quickly expanding its air cargo business, CJ Logistics can catch up with current global market leaders such as FedEx and DHL.
It was difficult to find time to work on this project between school and work. We initially met after Tuesday’s class to choose our topic and to set a project timeline, so we chose the team name Tuesday Night Strategy (TNS) to recall our first meeting. When we each completed our allocated tasks, we met on Zoom then in person to discuss and compile our presentation.
This project required a lot of research since it was a field with which none of us was familiar. It was therefore important to work together and to respect each other’s opinions. Even though the four of us had not worked together before, we were quickly able to agree on the direction of the project. We were also able to learn about the impact of COVID-19 on the global economy, and how different industries and companies are coping and innovating during this crisis. Building on what we[have learned from this experience, we hope to compete again next year. We also hope that other students from SKK GSB take more interest in future competitions such as this.