'PEOPLE ANALYTICS' of Professor Basbug
- SKKGSB
- Hit15717
- 2022-04-22
Using data from hiring the right person and identifying high-performers
PEOPLE ANALYTICS of professor Gokce Basbug
In recent years, data has become the language of business as almost all management decisions are based on analyzing data from various angles. This applies equally to human resource management. Today, companies are using data more and more to make decisions about their workforce, from hiring the right person, and identifying high-performers, to determining collaboration patterns between employees. Accordingly, managers can design and implement more effective human resource management techniques using scientific methodologies and rigorous statistical techniques. This field is called “People Analytics”, and companies are using this more and more to increase organizational efficiency.
Prof. Gokce Basbug from Sungkyunkwan University SKK GSB studies human resource management and organizational behavior. Prof. Basbug’s People Analytics class teaches important aspects of human resource management, focusing on data analysis. In particular, MBA students are taught theoretical foundations for key personnel decisions—e.g., employment, departmental transfers, promotions—along with data analysis techniques for effective human resource management.
Professor Basbug says, “It’s highly regrettable that companies and managers do not properly understand or utilize data despite the rapid development in data storage and management technology. Also, the application of data management and analysis cannot depend only on technical skills such as data organization and software use.”
Prof. Basbug stresses that it is necessary to understand theory underpinning complex relationships in the workplace, and that data is merely numbers without the foundation of such understanding. Prof. Basbug's People Analytics classes deal with human resource management concepts such as human capital theory, intra-organizational movement, and turnover. For example, students study a model to predict job applicants’ performance, and a survival model to determine factors that induce turnover.
Gyehyeon Park (Professional MBA) reports on her experience on this course: “This class really helped students who work as managers in an increasingly complex and diverse environment, or who are striving to become business leaders or CEOs.” She adds, “It taught us how to manage the workforce efficiently, how to analyze and present data empirically, and what conclusions management needs.”
The People Analytics class features special lectures by experts in people research and data solutions in the United States, by full-time professors working as HR digital transformation experts in Europe, and by SKK GSB alumni. They share vivid examples from leading companies on how to predict performance when hiring new employees, and on what analysis is possible regarding movement and promotion, so students are more easily able to apply the theories and skills learned in the classroom.
Prof. Basbug reflects, “It’s really a rewarding experience when students tell me that they’ve led their teams or managed departments with the skills they’ve learned in my class.”
Related article: Maeil Business Newspaper on April 20th
https://www.mk.co.kr/news/special-edition/view/2022/04/350118/