SKK GSB welcomes new faculty members
From left: Prof. Anthony Kim and Prof. Nah Lee.
SKK GSB is pleased to report that the following two faculty members have recently joined the school.
Anthony Kim, Assistant professor of Decision Science
Professor Kim’s primary research interests are revenue management, advertising, game theory, and online decision-making. In online advertising, he has studied various characteristics of campaign budget management strategies and analyzed the performance of advertisement contracts. He holds a Ph.D. in Computer Science from Stanford University.
Nah Lee, Assistant professor of Marketing
Professor Lee studies the causal effect of online reviews on downstream demand and firm behavior. She focuses on service industries (restaurants/hotels/healthcare), where product offerings are multi-dimensional. Her studies aim to understand how consumers process information in text reviews and how this information affects firm demand, decisions, and competition. She holds a Ph.D. in Marketing from Duke University.