On October 13th, SKK GSB welcomed prospective applicants to the Professional MBA Program open class on Marketing Strategy and Planning, given by Dean and Professor of Marketing, Eric Shih.

The Marketing Strategy and Planning course is an extension of the Marketing Management course, aiming to provide frameworks and tools for addressing strategic-level marketing problems. The course focuses on marketing planning design, implementation, and evaluation from the perspective of management to maximize long-term customer value while generating the highest financial return for the company. The themes of this open class were the launch of new products, and the diffusion of innovation. In addition to getting a glimpse of the real SKK GSB, attendees were given a brief overview of the Professional MBA program and admission guidelines.

Open classes are one of the best ways to connect with current students, faculty, and potentially future classmates. SKK GSB hosts open classes for potential MBA students considering starting their academic journey. Join us for upcoming open classes, and find out how to discover your global future!