Professor Serim Hwang of Sungkyukwan University's SKK GSB stated in the Dong-A Business Review, "The brand that provides a 'Whoa' moment will attract consumers' attention in 2025."

A 'Whoa' moment has a more profound emotional impact than a 'Wow' moment.

Consumers can experience 'Whoa' moments by providing personalized experiences, resolving inconveniences, and delivering emotionally stimulating experiences.

An example of this is Spotify's 'Get Ready With Music,' which plays music that fits consumers' fashion styles as they get ready for work.

The mobile application Catch Table, which resolves the inconvenience of waiting in line at restaurants, is very popular in Korea. It provides a 'Whoa' moment by eliminating waiting time and cost.

Stimulating consumers' emotions with exceptional experiences also creates 'Whoa' moments.

Sainsbury's, a supermarket chain in the UK, gave an interesting award based on the consumers' behavioral records. The consumer who purchased the most sausage croissants shared his experience of receiving 48 croissants from Sainsbury's.

The 'Whoa' moment, a key 2025 trend, will enhance consumer satisfaction and increase sales.

Original article: https://dbr.donga.com/article/view/1202/article_no/11392/ac/a_list