[Research Seminar] Business Customers Are Perk-Strategic: The Unintended Consequences of Modifying Loyalty Program Elite
- SKKGSB
- Hit662
- 2025-10-28
Professor Hulya Karaman of Singapore Management University presented a paper titled "Business Customers Are Perk-Strategic: The Unintended Consequences of Modifying Loyalty Program Elite Benefits" at SKK GSB Research Seminar Series on October 24, 2025. The study examined the heterogeneous revenue consequences of loyalty program policy changes for business travelers.
The SKK GSB Research Seminar Series serves as a forum for sharing cutting-edge research across all areas of business, featuring leading scholars from universities and research institutions in Korea and around the world.
For more information on upcoming and recent seminars, please visit Faculty & Research →Seminars on our website.

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