Students from the Kelley–SKK GSB Executive MBA Class of 2026 participated in an international Immersion Program in Croatia, gaining firsthand exposure to business practices in an emerging European economy. Hosted by the Zagreb School of Economics and Management (ZSEM), one of Croatia’s top business schools, the program focused on developments in the finance and technology sectors, and it included visits to leading supercar manufacturer Bugatti Rimac, cloud communications firm Infobip, and information and communication technology (ICT) provider Ericsson Nikola Tesla. Participants observed how organizations adopt new tools, strengthen capabilities, and respond to local needs in deliberate and practical ways.

Reflecting on the experience, Bongkeun Park (EMBA 2026) noted that discussions with executives across Croatia highlighted how clear strategic choices, effective resource allocation, and disciplined execution underpin sustainable performance.

Sharing his reflections, Hohyeuk Im (EMBA 2026) added that these steady efforts showed how specialization and accumulated expertise can drive meaningful growth, and that innovation often begins when organizations understand their strengths and build on them consistently.

The immersion offered EMBA students a deeper perspective on global business dynamics and strategic leadership in diverse market contexts.