2018 Marketing Simulation Game Results
- 통합 관리자
- Hit6651
- 2018-03-21
[2018 Final Results of the 2018 Marketing Simulation Game]
After about two months of marketing planning and strategizing against competitors, the simulation game has culminated with Fiber Trek as the overall winner based on the Cumulative Balanced Scorecard with a Total Performance of 48.042. 1500˚C follows closely at 42.760, while MiiWay, OYO and VELOX trail at 36.877, 27.768 and 16.395 respectively.
Meanwhile, Market Share competition paints a colorful picture as all industry players share the pie almost equally. OYO takes the market share leadership in the last round with 23%, followed directly behind by VELOX at 22%. Fiber Trek and 1500˚C then take 20% and 19% of the pie, leaving MiiWay with 15%.
As we congratulate Fiber Trek for consistently executing their marketing strategy and earning a high Cumulative Balanced Scorecard, we also applaud all the other teams for enriching their marketing knowledge through this competitive game.