Marketing Simulation: Riding "up-hill"
- 통합 관리자
- Hit6684
- 2019-02-27
Marketing Simulation: Riding "up-hill"
With only one round left, the Marketing Simulation game is about to end. The competition among the teams has been tough, but the in-game rivalry never hurt the amicable ambience of the MBA floor. Since the start of the year, eight teams have been sweating it out in a simulated arena. The game, played at an accelerated pace, is to build a world-class bicycle company from scratch. It provided an opportunity for the students to apply marketing theory learnt in class. Despite the knowledge and effort, the market is unforgiving and having the upper hand has not been easy in this tight competition.
Nevertheless, the efforts have paid off as the students feel more confident about their knowledge through experience. “We’ve seen that competing is not easy, competitors are always seeking for a way to outdo other companies, and we learnt that we need to be very analytical to sort the information from the market and make sound decisions each round. Now we know much better where we failed, and we have learned from our mistakes. I am sure I am more capable now of delivering value to my employer”, said one student.