New Arrivals - Prof. Youngju Nielsen
The younger generation of today, dubbed as the “Millennials”, places great value on stability when choosing a career. They also have a strong tendency to avoid "risks" in investing. This is very obvious when looking at their asset portfolio, which allocates all their eggs only into deposits and savings, and none to stocks which are relatively high risk but also have high returns.
In her new book “Start Asset Management in Your 20's“ The author, a global investment expert who managed a hedge fund worth more than 6 trillion won over 15 years in Wall Street, asks this generation a question. “When it comes to ‘asset management’ or ‘accumulation of wealth’, why don’t you plan it as if you were planning out your career path?” Taking the extreme risk-averse tendencies of the Millennial generation into account, she shows them how to map out and create the asset scenarios and portfolio for the rest of their lives. She explains why Millennials are not attracted to long-term investments or asset allocations - with all of their possible pitfalls - and talks about how you can realistically and easily create a portfolio.
The book begins with a question, 'What does success mean to you?' Assuming that the definition of success and goals to achieve success are different for each individual, the author says that asset management that should be carried out throughout their lifetime should also be planned accordingly.
To do so, they should create an asset portfolio that fulfills their goals and has almost a zero chance of them losing their savings even in a bear market. This book explains the next four steps in detail. The ”Asset Management Project” with its related courses that she taught to university students proves the effectiveness of her theory.
Link to Prof. Youngju Nielsen's Bio: https://gsb.skku.edu/en/Faculty_Research/GSB_Faculty.do?mode=view&articleNo=72697
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