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Professor Serim Hwang of SKK GSB at Sungkyunkwan University appeared on a KBS current affairs program to explain what influencer marketing is and how it works.
An expert in the field, she compared virtual influencers with human influencers in a study that was also featured in Harvard Business Review.
Here’s what she shared on the KBS program!
October 8, 2026
Professor Serim Hwang Featured in a Media Interview
Professor Serim Hwang of SKK GSB at Sungkyunkwan University appeared on a KBS current affairs program to explain what influencer marketing is and how it works.
An expert in the field, she compared virtual influencers with human influencers in a study that was also featured in Harvard Business Review.
Here’s what she shared on the KBS program!