SKK GSB

Apply Now

Faculty & Research

Publications

Research Areas

37 results
Sort by

June 2026

[Economics] Travers Barclay Child - Aid Fragmentation and Corruption

by Child Travers Barclay

Abstract Aid fragmentation—the simultaneous operation of multiple development agencies in one setting—has long raised concerns about coordination challenges and opportunities for corruption. Leveraging unique data on project delivery in Afghanistan, we present the first microlevel empirical analysis…
Keywords

Afghanistan, Aid, Corruption

Details (→)

April 2026

[Decision Sciences] Frank Huettner - Balanced contributions, consistency, and value for games with externalities

by Huettner Frank

Abstract We consider fair and consistent extensions of the Shapley value for games with externalities. Based on the restriction identified by Casajus et al. (2024, Games Econ. Behavior 147, 88-146), we define balanced contributions, Sobolev s consistency, and Hart and Mas-Colell s consistency for ga…
Keywords

Shapley value, partition function form, random partition, restriction operator

Details (→)

April 2026

[Marketing] Xing Zhang - Menu-Induced Preference Cannibalization: A Field Study on Designing Probabilistic Price Promotions

by Zhang Xing

Abstract An increasing number of companies adopt probabilistic price promotions, where consumer benefits depend on chance. Given that consumers vary in their risk preferences, should firms offer both fixed and probabilistic promotions in a menu to enhance self-selection, or stick with a single promo…
Keywords

Price discrimination, Probabilistic pricepromotion, A/B testing, Decision-making under risk and uncertainty, Sunk cost fallacy

Details (→)

October 2025

[Accounting] Suil Pae - Risk Choice and Voluntary Disclosure

by PAE SUIL

Professor Suil Pae of Sungkyunkwan University's SKK GSB has published a paper in the top-tier journal The Accounting Review , revealing how investor risk aversion and private information affect cash flow accuracy and disclosure decisions. Abstract This paper presents a model in which investors price…
Keywords

voluntary disclosure, cash flow distribution, firm efficiency

Details (→)

September 2025

[Marketing] Serim Hwang - Should Your Brand Hire a Virtual Influencer?

by HWANG SERIM

SKK GSB Professor Hwang Se-rim's paper, which reveals the effectiveness of AI influencers, has been published in the May-June issue of Harvard Business Review (HBR), a prestigious business journal. Professor Hwang, along with Assistant Professor Shunyuan Zhang of Harvard University, Associate Profes…
Keywords

virtual influencers, influencer, aI, aI influencer, marketing, brand

Details (→)

September 2025

[Management] JungHoon Han - Now You See Me: How Status and Categorical Proximity Shape Misconduct Scandalization

by HAN JUNGHOON

Prof. Jung-Hoon Han of Sungkyunkwan University’s SKK GSB(Graduate School of Business) has published a paper in the prestigious Academy of Management Journal, shedding light on when misconduct by high-status firms escalates into scandals. Prof. Han and Professors Timothy G. Pollock (University of Ten…
Keywords

scandalization, firm status, media routines, categorical proximity, management

Details (→)

September 2025

[Management] JungHoon Han - Public enemies? The differential effects of reputation and celebrity on corporate misconduct scandalization

by HAN JUNGHOON

Professor Jung-Hoon Han of Sungkyunkwan University’s SKK GSB has published a paper in the prestigious Strategic Management Journal, revealing how media and public interest in corporate misconduct is determined. Prof. Han, with co-authors Timothy G. Pollock (University of Tennessee – Knoxville) and S…
Keywords

high reputation, management, misconduct, scandalization, hidden truth

Details (→)

September 2025

[Marketing] Nah Lee - Patient text reviews and preference estimation

by LEE NAH YOUN

Professor Nah Lee of Sungkyunkwan University’s SKK GSB has published a paper in the prestigious marketing journal, 'Marketing Letters', demonstrating that non-clinical aspects lead to greater impact on patient satisfaction than clinical aspects. Prof. Lee, with a co-author Richard Staelin (Duke Univ…
Keywords

hospital reviews, quality of care, patient preference, service experience

Details (→)

September 2025

[Decision Sciences] Frank Huettner - Random partitions, potential, value, and externalities

by Huettner Frank

Professor Frank Huettner of Sungkyunkwan University’s SKK GSB has published a paper in the prestigious journal Games and Economic Behavior on a method for plausibly distributing benefits, even when outsiders can exert externalities. Professor Huettner, along with Professor André Casajus of HHL Leipz…
Keywords

player contribution, game summary, externalities, subgames

Details (→)

September 2025

[Accounting] Suil Pae - Voluntary Disclosure When Information Quality Is Unknown

by PAE SUIL

Professor Suil Pae of Sungkyunkwan University's SKK GSB, with co-author Eunhee Kim (Baruch College–CUNY), has published a paper in the prestigious journal The Accounting Review, revealing how firms decide what information to disclose. This paper helps predict firms' behavior when disclosing informat…
Keywords

voluntary disclosure, unknown information quality, disclosure costs

Details (→)