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- Emeritus Professor
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Pil Hwa Yoo
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- 02-815-3254
- phyoo362@gmail.com
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Marketing
Education
- Harvard University, USA, 1986, D.B.A.
* Doctoral Dissertation, “Dynamic Pricing Strategy for New Consumer Durables”
- Northwestern University, USA, 1981, M.B.A. (with Honor)
- Seoul National University, Seoul, Korea, 1979, B.B.A.
Research Interests
Pricing, Marketing Strategy, Marketing Management, Global Marketing
Employment
Academic:
- - Sungkyunkwan University, Dean, SKK Graduate School of Business, Jul. 2012 - Jun. 2014
- - Sungkyunkwan University, Associate Dean, SKK Graduate School of Business, Jan. 2004 - Jun. 2012
- - Sungkyunkwan University, Professor, Apr. 1997 - Feb. 2019
- - Sungkyunkwan University, Associate Professor, Apr. 1992 - Mar. 1997
- - Sungkyunkwan University, Assistant Professor, Sep. 1987 - Mar. 1992
- - Seoul National University, Sep. 2001- Aug. 2002
- - Keio University (in Japan), Visiting Associate Professor, Mar. 1994 - Feb. 1995
- - German Management Institute (in Germany), Visiting Researcher, Jan. 1987 - Jul. 1987
- - University of Bielefeld (in Germany), Visiting Assistant Professor, Oct. 1986 - Dec. 1986
- Business:
- Korea Development Finance Corporation, Business Consultant, Nov. 1978 - July 1979
- Republic of Korea Army, Squad Leader, Sep. 1974 - May 1977
Find CV for more information.