Alumni Stories 게시판목록 | SKK GSB MBA , Sungkyunkwan University ( SKKU )

[BAMBA] Yeeseul Jung (BA MBA 2026) – S-Core

Yeeseul Jung, a student in SKK GSB’s Business Analytics MBA (BA MBA), has transitioned from Pulmuone to S-Core, a Samsung affiliate, where she now works as a PI/AX consultant. “At S-Core, I primarily provide consulting for Samsung affiliates undertaking process innovation, AI adoption, and digital transformation initiatives. When companies introduce new technologies, they often need to redesign their existing workflows. My role is to help them identify what needs to change and develop more effective business processes,” she explained. Before joining S-Core, Yeeseul worked in customer experience and digital transformation at Pulmuone, where she analyzed voice-of-customer data to improve customer journeys and to implement digital solutions for internal platforms. Explaining her decision to pursue the BA MBA, she said: "While managing customer data and leading digital transformation projects, I realized that I needed a deeper and more structured understanding of data analysis and technology adoption." Because of the program, Yeeseul has been able to apply her learning in practice. While at Pulmuone, she won third prize in Pcell, the company’s internal new business innovation competition, by proposing an AI solution for plant-based transition. She identified bottlenecks in the product development process for Pulmuone’s plant-based brand, Jiguseikdan ("Diet for the Planet"), and proposed a business framework to streamline these tasks using an AI assistant. Drawing on her BA MBA experience, she built a proof of concept (PoC) model using an LLM API and a database. Reflecting on her transition into a more technical role, she said: "Before joining the program, I could not understand a single line of Python or SQL. The BA MBA taught me that the goal is not to replace engineers but to understand how emerging technologies can be applied to solve real business problems and create business impact." She also highlighted the Applied Business Project (ABP) as a defining experience. In this, she built an AI agent and explored how it could be implemented in a real business context. This gave her insight into the differences between designing AI systems and redesigning business workflows as well as into the importance of incorporating human oversight. Looking back, Yeeseul noted that she has achieved most of the goals she had set before entering the program, including maintaining her scholarship, strengthening her expertise, and transitioning into IT consulting industry. She recommends the BA MBA to professionals seeking to integrate business and technology: "If you are interested in AI transformation (AX) or digital transformation (DX), the BA MBA can help you combine your existing business experience with technological capabilities.”
- 작성일 2026-07-31
- 조회수 1903
[BAMBA] Sumin Jo (BA MBA 2027) – Toss

"In the past, developing data-driven insights or technical proposals for clients often required support from multiple teams. Today, with AI, I can analyze a client’s situation more quickly and design customized solutions independently." Sumin Jo, a Business Analytics MBA (BA MBA) student, works as an account manager in Toss's Cross Domain Sales Team. In her role, she brings together various toss services—including payments, loans, advertising, and commerce—to deliver integrated solutions. "Rather than selling a single product, I communicate directly with decision makers and solve their business challenges by combining different toss services," she explained. Reflecting on her MBA experience, Sumin shared: "The program helped me realize that AI is not a specialized technology reserved for experts—it can become an everyday work partner. Whether I am analyzing data, preparing reports, or organizing client information, AI significantly improves both speed and efficiency." Although she does not consider herself a data analytics specialist, the BA MBA program showed Sumin how AI can simplify complex processes. "Through the coursework, I experienced firsthand how AI can make complicated data much easier to organize and understand,” she said. “At a company like toss, which operates multiple business units, this is especially valuable. As an account manager representing a wide range of businesses, I can train AI on relevant business information, retrieve the information when needed, and use it to develop tailored proposals for individual clients." She added, "My role requires me to absorb large amounts of information quickly and communicate it in a way that clients can easily understand. The AI applications I learned through the program make that process faster and more sophisticated." Looking ahead, Sumin believes AI will continue to expand the scope of individual capability. "The biggest change AI brings is the expansion of what a single person can accomplish," she noted. "In the past, data analysts, client solution specialists, and technical managers each contributed their expertise as part of a team. Today, AI is creating an environment where one person can perform aspects of all those roles." She believes this shift will be particularly impactful for sales professionals. At the same time, Sumin stressed that human relationships will become even more important as AI capabilities advance. "As AI takes on more technical and analytical work, the most important capability for account managers will be developing a deep understanding of clients," she explained. "Our role is to understand clients’ challenges and goals, build trusted partnerships, and grow together with them." Sumin concluded: "That is what lies at the heart of being an account manager. Rather than replacing people, AI allows us to focus more on the human side of the role. It creates an environment where we can become even better partners to our clients."
- 작성일 2026-06-05
- 조회수 2745
[BAMBA] Jeehong Seo (BA MBA 2027) – Kobre & Kim

Jeehong Seo, a student in the Business Analytics MBA (BA MBA), is a Senior Product Manager at the global law firm Kobre & Kim. "I analyze the evolving needs and challenges of clients navigating cross-border opportunities between Korea and international markets, and help shape the future direction of the business. Another key part of my role is applying global market trends to Korean market strategies," she explained. Reflecting on her MBA experience, Jeehong noted: "Because my role is closely tied to understanding market trends and identifying strategic opportunities, the data analytics and AI skills I gained through the BA MBA have proven highly valuable in my work." She stressed how these tools have enhanced her work efficiency: "When analyzing large volumes of data and industry information, AI and data analysis tools allow me to identify key insights much more quickly. They help me determine which opportunities deserve greater attention and which can be deprioritized, enabling more informed and strategic decision-making." Jeehong also told us which courses had left the strongest impression: "The most memorable courses for me were Business Forecasting and Accounting for Managerial Decision. Through Business Forecasting, I learned how to use data to predict future business trends. What stood out most was realizing that data analysis is not just about interpreting numbers—it can serve as a powerful foundation for developing business strategies. In Accounting for Managerial Decision, I learned that accounting figures are not merely calculations but valuable information that supports managerial decision-making. Since my work often requires balancing multiple stakeholder perspectives, I found this course especially practical and directly applicable." Jeehong also reflected on how the program reshaped her perspective on AI: "One of the most important lessons I learned is that using AI effectively is not simply about generating answers. It is about asking the right questions and critically evaluating the results AI produces. To use AI effectively, users must clearly define problems and assess the quality and relevance of the output. I also realized that AI can contribute not only to repetitive tasks but also to more strategic work." Looking ahead, Jeehong believes AI will continue to transform how organizations operate: “AI is already improving the efficiency of strategy and business development functions, and its role will only continue to grow. It significantly enhances the speed and effectiveness of research, information organization, and market analysis. At the same time, human judgment, empathy, and relationship-building remain essential. Understanding clients and markets—and translating those insights into effective strategies—are responsibilities that ultimately belong to people. Rather than replacing humans, AI will become a collaborative partner that enables deeper, more informed decision-making.”
- 작성일 2026-06-02
- 조회수 2654
[BAMBA] Yoojin Jeong (BA MBA 2026) – The Trade Desk

Yoojin Jeong, Senior Account Manager at the global advertising platform The Trade Desk, is a student in SKK GSB's Business Analytics MBA (BA MBA) program. Yoojin works with advertising agencies and advertisers to help maximize the platform’s capabilities, enabling more efficient digital advertising campaigns. Speaking about her MBA, Yoojin said: "The hands-on classes are what I am enjoying most in the BA MBA. In particular, two stand out. The first was the Python bootcamp, where I got direct experience using Python to clean and pre-treat data before any analysis. It taught me early on that data handling and management make up about 80% of any modeling work, and that the quality of the foundation determines the quality of everything built on top of it. The second was Generative AI in Business, where I worked hands-on with LangFlow, a visual development environment that lets me design AI agents by arranging components and defining how data flows through the system. Seeing each block laid out visually made the entire pipeline and the underlying concepts much easier to grasp. Overall, this module significantly deepened my understanding of how AI systems are architected and how businesses can deploy them effectively." Yoojin had initially thought of AI as an “automation tool” or a “sophistication tool,” but through multiple courses in SKK GSB’s BA MBA program, she came to understand that AI is largely about data and structure. She explained: "I am able to automate tasks simply by prompting, but if I have a solid understanding of how to structure AI agents, put guardrails in place, and handle data properly, I can get 300% more value out of the same technology." She added that another key insight from her program was the importance of staying flexible. Each module runs for about six weeks, yet even within that short period, she observed how rapidly AI evolves. Having visibility into emerging capabilities and how others apply AI in different contexts is in itself a critical advantage. Reflecting further on her experience, Yoojin noted: "The biggest realization I had was that AI in business is not really about having the smartest model. It is about knowing what to let AI decide and where to keep humans in the loop. Across case studies, the companies winning with AI were not the ones with the most advanced technology, but the ones who had drawn that line clearly.” “This is exactly what I see every day in programmatic advertising. The Trade Desk processes one of the largest bidstream datasets—data shared while ads are being bought and sold automatically online—in the industry, evaluating millions of ad impression opportunities every second across the open internet. In this process, AI decides in real time which user to reach, at what price, and with which creative, at a scale no human team could ever match. But advertisers still choose where AI gets to optimize freely and where they want to hold the steering wheel themselves, whether that is brand safety, specific audiences, or strategic priorities.” “That balance is the real lesson. AI delivers the most value not when it replaces human judgment, but when humans are intentional about where to delegate and where to lead.” The biggest shift Yoojin therefore expects is that AI will move from optimizing parts of a campaign to running the entire workflow. Today, a marketer might spend hours clicking through targeting settings, budgets, and creative uploads. In the near future, she imagines simply telling an AI agent, "Launch an awareness campaign for our new product targeting young professionals in Seoul," and watching it build the campaign, generate creative variations, run its own QA, and go live. The human role will shift from operating the tool to directing it. Yooji highlighted the changes that AI will bring: "Customer communication will change just as dramatically. Instead of one ad shown to a million people, we will see one million versions of an ad, each tailored to a specific person and adjusting in real time based on how they respond.” “But the more AI can do, the more important it becomes to decide what it should not do. Brand safety, privacy, and creative integrity cannot be fully delegated. The marketers who win in this next era will not be the ones with the best AI tools, but the ones who are clearest about what they want AI to optimize for, and what they want it never to compromise on."
- 작성일 2026-05-27
- 조회수 2667
[BAMBA] Jumin Kim (BA MBA 2027) – Finance

“If you ask me why I chose the Business Analytics MBA program at SKK GSB, I would say that it was the best choice to complement the skills essential in the AI era.” Jumin Kim (BA MBA 2027), who has worked in the finance industry for over 20 years, says the industry has been undergoing major changes, which he describes as “once in a century.” While Jumin was seeking a prestigious business school with a rigorous curriculum covering Machine Learning, Large Language Models (LLMs), Artificial Intelligence (AI), and programming, SKK GSB stood out to him for its teaching approach. Through in-depth discussions and learning with like-minded peers, he believed he could make a leap to the next stage of his career. Jumin is now deeply engaged in a learning journey that exceeds his expectations. “I can understand how data is generated and the analytical logic behind it. It has made me a professional who can proactively identify potential risks and inefficiencies,” he said, adding that “the BA MBA at SKK GSB does not focus solely on technical skills; rather, it emphasizes interpreting analytical results from a business perspective and linking insights to real-world strategy.” For this reason, he believes the program is highly relevant to financial practice. As data-driven decision-making becomes increasingly critical across the financial industry, Jumin expects this approach will directly support him in performing a more professional and trusted role. He also noted that classes taught entirely in English help deepen understanding of global markets, international regulations, and the global financial environment. Jumin therefore strongly recommends the program to working professionals, as it provides not only an MBA but also an opportunity for fundamental improvement in approaches to work and thinking. As decision-making increasingly relies on data and technology, SKK GSB's rigorous curriculum and teaching approach have already proven valuable in his daily work.
- 작성일 2026-01-19
- 조회수 3805
[BAMBA] [Where are you now?] Angelica Calso (MSBA 2022, The First Cohort) – EY Canada

To celebrate its 20th anniversary, Sungkyunkwan University SKK GSB organized a series of "Where are you now?" interviews with alumni to find out how they are doing in their careers and what life has been like since graduation. SKK GSB Business Analytics MBA, First Cohort: Angelica Calso Angelica Calso, who graduated from Sungkyunkwan University’s SKK GSB in 2022, completed the MSBA program (currently BA MBA), where she learned AI, machine learning, Python, and more. After graduation, she built her career in various fields. She taught a variety of business courses to undergraduate and MBA students at the University of the Philippines, widely regarded as the top university in the Philippines. Additionally, she was appointed as the Chair of the Department of Accounting and Finance, overseeing a department that includes both undergraduate and graduate students, as well as 27 full-time faculty members. She currently works as a Senior Consultant at EY Canada, a global accounting and advisory firm. Angelica stated, "Currently, I am helping clients in different sectors to leverage new technologies in crafting finance and accounting solutions. One of these is developing AI and machine learning models to create various forecasting programs. The knowledge I gained in AI and machine learning from the SKK GSB MSBA program has enabled me to perform this role." Angelica, who was the top graduate of the first cohort of the MSBA program, was the leader of the team that ranked first in the Applied Business Project (ABP) during the MSBA course. She said that the Robo Advisor development project, an investment advisory service utilizing AI algorithms, continues to have a significant impact on his work to this day. Angelica explained, "Through the Business Project class, I was able to practically apply the analytical tools I learned in the MSBA program while developing the Robo Advisor. This experience allowed me to witness the synergy between finance and data analytics, and I have been able to leverage that synergy ever since." She emphasized to SKK GSB students and prospective applicants to the MSBA (currently BA MBA) program who aspire to a career like hers that "the MSBA program has shaped who I am today, from learning new concepts to expanding my network with professionals from various fields." She added, "Both knowledge building and knowledge sharing would go a long way in one’s business or career."
- 작성일 2024-11-08
- 조회수 149907
[BAMBA] Nagendra Prasad Munjapu (BA MBA 2024) | Citibank Korea

I am delighted to share my feedback on the exceptional experience I have had as a BA MBA student (international) at our prestigious SKK GSB. This journey has been nothing short of remarkable, and I owe a great deal of my gratitude to the world-class faculty who have played an instrumental role in making my learning experience both smooth and profoundly interesting. The caliber of our faculty members is truly outstanding. Their rich teaching experience and diverse cultural backgrounds bring a unique perspective to our classrooms. This diversity not only fosters a welcoming and inclusive atmosphere for international students but also provides us with a holistic view of the global business landscape. The faculty's commitment to excellence is evident in their dedication to guiding us through the intricacies of business analytics, making complex concepts accessible, and ensuring that we grasp them effectively. One aspect that particularly impressed me was the meticulously designed academic curriculum. The curriculum not only inspired my decision to join this course but also continues to inspire me every day. It strikes a perfect balance between theoretical knowledge and practical application, giving us the tools and insights needed to excel in the ever-evolving world of business analytics. The program has a unique ability to adapt to the changing demands of the industry, ensuring that we are always on the cutting edge of knowledge. Another highlight of this program is the incredible diversity of our student body. Meeting individuals from various domains and top companies has been an eye-opening experience. Each person in our class brings a wealth of knowledge and expertise, making every interaction a source of inspiration. Collaborating with such talented peers not only enhances our learning but also broadens our horizons as we gain insights into different industries and cultures. It's not easy to work five days a week and attend business school on Saturdays; my classmates made it much easier for me, and together we have completed a year already within no time! What sets this program apart is the proactive approach to student feedback. The management's commitment to continuous improvement is commendable. They genuinely value our input and take concrete steps to address our suggestions and concerns. This dedication to refining the program ensures that each subsequent course becomes even better than the last. I wholeheartedly recommend this course to anyone seeking a truly global MBA experience in business analytics. It's not just a program; it's a journey that transforms individuals into well-rounded, globally aware business professionals. The combination of top-notch faculty, a thoughtfully crafted curriculum, and a diverse cohort of students makes this program an invaluable opportunity for personal and professional growth. I am incredibly grateful for this experience, and am excited to see where it leads me in the future.
- 작성일 2023-12-19
- 조회수 4407
[BAMBA] Sookyong Lee (BA MBA 2024) | GlaxoSmithKline - GSK Korea

The desire to learn the fundamentals of data analysis and to receive formal training in data interpretation drove me to pursue the Business Analytics program. I chose the SKK GSB BA MBA program for two reasons: it provides technical training through a rigorous and practical curriculum, and at the same time, this program emphasizes business insights and implications that can be derived from data due to its unique combination of data analytics and an MBA program. Multiple hands-on team projects using real-life datasets, along with endless discussions with classmates, helped me shape my data skills and develop the ability to communicate findings from any dataset. Learning how other industries utilize and analyze data through class discussions was also an invaluable lesson for me. Through this program, I was able to enhance my technical skillset and strengthen my data analysis expertise, building on my business domain and previous marketing experience. This journey brought me one step closer to a data-centric position, shifting from being a marketing specialist to an omnichannel analyst. For those like me who want to pursue a broad range of data-related careers, this program will equip and introduce you to industry data experience through experiential learning opportunities.
- 작성일 2023-12-19
- 조회수 4055
[BAMBA] Agnes Zhang (BA MBA 2024) | Samsung C&T

Through my work experience, I saw the impact of data analytics and how it could significantly impact businesses. However, I realized that I lacked the necessary skills to harness this potential, and was determined to equip myself with the requisite knowledge and expertise. This realization led me to enroll in the Business Analytics MBA program. My experience in this program was truly enriching: the coursework was comprehensive, and the professors, who were experts in their respective fields, provided valuable and practical insights that I could immediately apply to my work. The case studies were also fascinating, and added depth to my understanding. Despite the challenges of balancing work and study, I received immense support from my peers, who not only made the journey enjoyable, but also contributed significantly to my learning. Through this program, I now feel better equipped and prepared to thrive in a technology-driven world, ready to take on new challenges head-on!
- 작성일 2023-12-19
- 조회수 4004
[BAMBA] Dongwook Seo (BA MBA 2024) | Samsung University

I had the privilege of being a part of the Business Analytics MBA. I can confidently say that it has been an incredibly transformative experience and endeavor, with three standout features that I found as follows. First of all, the digital literacy that I am acquiring has become my top competitive advantage. No matter what business field or industry you are working in, I truly believe digital literacy should be prioritized to excel along with the company. This program goes beyond theory, providing hands-on learning experiences that allow students to apply digital literacy in real-world scenarios. What also sets the BA MBA apart is its commitment to practical learning. The program is not just about acquiring knowledge, but about applying that knowledge in practice. I was immersed in real-world business challenges, working on projects that required me to analyze data and make data-driven decisions. This practicality has been invaluable in preparing myself to become a skilled and competitive professional at work. To realize these two aspects, the program is supported by the utmost efforts of the faculty. Professors are always open to their students, facilitating critical thinking and fostering lots of interactions not only between students but also between students and instructors. Professors are not only passionate educators but also mentors who are willing to dedicate themselves to their students' success. In a nutshell, digital literacy, practicality, and the best faculty are the benefits from my real experience. For anyone who wants to become a forward-thinking professional in their field, I highly recommend this program to stay ahead in the ever-evolving field of business.
- 작성일 2023-12-19
- 조회수 4027

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