News 게시판목록 | SKK GSB ( 영문 )

SKK GSB, hosted Korea Study Tour for Kelley School of Business at Indiana University students NEW

SKK GSB hosted Korea Study Tour for Kelley School of Business at Indiana University students SKK GSB, led by Dean Eric Chuan Fong Shih, conducted the Korea Study Tour program from May 12th (Fri) to May 20th (Sat) for 24 undergraduate students from Indiana University's Kelley School of Business. SKK GSB and Indiana Kelley School have a collaborative dual-degree program and maintain a close exchange and cooperation relationship. Based on this, SKK GSB planned and organized this program. The Korea Study Tour program focused on the theme of "Business Trends and Solutions in Korea: Innovation." It provided students with the opportunity to visit various domestic institutions and companies leading innovation in their respective fields and learn in-depth about South Korea's economic development since the Miracle on the Han River. Starting with a special lecture by SKK GSB's Vice Dean Raunaq Pungaliya, titled "Miracle on Han River & Today's Korean Economy," the program included visits to major institutions such as the Korea Exchange, Seoul City Hall, and G Valley Industrial Museum. The students also visited companies including Hanwha Group, Netmarble Company, Boeing Korea, KBS, and the university's faculty startup bioventure, IMNEWRUN. They also participated in a CEO lecture by the CEO of Envisioning Partners, a well-known first-generation impact investor in Korea. Also, Indiana University President Pamela Whitten and Kelly School Vice President Pat Hopkins, who visited this school during the period, held a special President-Student meeting on our campus with students participating in the Korea Study Tour. A student who participated, Sean Liston expressed his impression of the program, saying, "Through this Korea Study Tour, I was able to clearly learn and feel the driving force behind South Korea's rapid growth in a short period of time. I came to realize that this driving force is the pride in Korea's deep roots and culture.“ Professor Alexandre Barsi-Lopes, who accompanied the students, expressed gratitude to SKK GSB for organizing and providing this meaningful learning opportunity, emphasizing the importance of maintaining a strong exchange and cooperation relationship in the future.
- 작성일 2023-05-25
- 조회수 3312
[Maeil Business News] ESG Marketing

Professor Minjung Koo has written a column about ESG Marketing on MK News (Maeil Business Newspaper Korea). "Don't buy this jacket!" This advertising phrase made the outdoor clothing brand Patagonia famous. The company, which emphasized the importance of environmental protection and sustainability by advertising with messages not to buy jackets, is considered one of the most successful cases of ESG (Environmental, Social, Governance). But can all companies become Patagonia? ESG has been a key topic in business and investment over the past decade. Although uptake is slower in Korea than in other countries, there are also significant domestic changes. According to Google Korea (2022), the year's No. 1 search term in Korea was 'climate change.' The global agreement , which promised ESG, took effect in earnest in 2020, and pushed domestic and foreign investment institutions to follow the trend. Pace accelerated with the growing influence of Millenials and Gen Z consumers, who tend to prefer consumption with social values or particular messages. Accordingly, SKK GSB provides various ESG classes to ensure that MBA students have sufficient knowledge and insight. Prof. Koo Min-jung's ESG marketing course is such a class. Prof. Koo has researched various marketing fields with social influence, e.g., CSR, CSV, and social marketing, for more than 15 years, she has served as an ESG management advisor for multiple organizations and companies, and she has lectured on ESG strategy to many large companies. ESG marketing classes deal with differentiation strategies that can increase practitioners' efficacy through global examples. This is because indiscriminate copying and imitation are likely to be a waste of resources, and may be criticized by consumers. Prof. Koo argues that not all companies can become Patagonia: the core of ESG is selecting a realistic strategy that fits each company's nature and situation, and designing an ecosystem where various stakeholders can participate in the company's ESG efforts. The mineral water industry, for example, has recently adopted a 'defensive ESG strategy' by releasing lightweight products and non-labeled bottled water to reduce plastic usage and minimize ESG-related risks. For this strategy, quiet and sporadic informative publicity is likely more effective. Since bottled water inherently causes environmental pollution, Patagonia-style active promotion of ESG efforts or branding products as green may cause unintended consequences. If ESG is given top priority without appropriate ESG capabilities, then this may not only waste resources but also increase expectations for the company's ESG performance, leading to adverse effects. Ryu In-sul, who has been working at POSCO since graduating from a full-time MBA course, recalls the case of Fiji Water, which he learned in this class. Fiji Water, famous for its premium bottled water, experienced a fall in the image and a plunge in sales due to the direct impact of the anti-bottleneck movement in Europe. In response, it runs an aggressive campaign called Carbon Negative, aiming to reduce the amount of carbon. Although the attempt to protect the environment was commendable, consumers criticized the campaign, labeling it greenwashing. Since bottled water remains poor for the environment, Fiji Water's active ESG strategy worsened the situation, and they suffered severe damage to their reputation and brand value. This is why not all companies can, and not all companies should, be Patagonia, at least immediately. According to Mr. Ryu, "This lesson taught us strategies to help companies cope with social problems and improve brand value. The class has given us an important insight to use in various business decision-making processes." Original article in Korean https://www.mk.co.kr/news/special-edition/10721107
- 작성일 2023-04-28
- 조회수 28940
SKK GSB Forum: 'Investing in Climate, Investing in Growth' Second Quarter Special Lecture

Investing in Climate, Investing in Growth The Second Quarter Special Lecture "Batteries: A key enabler of a low-carbon economy" (SKK GSB "Investing in Climate, Investing in Growth", Mujeeb Ijaz CEO, Our Next Energy) The second quarter of the "Investing in Climate, Investing in Growth" organized by SKK GSB at Sungkyunkwan University, took place at the university’s International Hall on April 25th. Mujeeb Ijaz, CEO of Our Next Energy (ONE), a U.S. LFP battery company known for its outstanding performance, announced the theme of the forum as "Batteries: A key enabler of a low-carbon economy." Mujeeb Ijaz, who led Apple’s EV project, founded ONE in 2020. ONE's electric vehicle batteries gained worldwide attention in 2022 after the company succeeded in driving 1,210 km on a single charge. ONE is currently building a battery production plant worth 2 trillion won in Michigan with the support of the U.S. government. The company has invested in BMW and Bill Gates' innovation funds and has expressed a great deal of interest in Korea, where it established a branch at the Hwaseong Knowledge Industry Center this year. The “Investing in Climate, Investing in Growth” forum, organized by Prof. Youngju Nielsen of SKK GSB and Dr. Ben Meng, Sustainability Executive Director and CEO of Asia Pacific at Franklin Templeton, will take place throughout the year. The forum will feature global experts from various fields and will address a range of business topics related to climate change and growth opportunities. It will focus on exploring how the climate change crisis can be turned into growth opportunities. [Related Article] Maeil Business Newspaper Korea https://www.mk.co.kr/news/economy/10721437 Aju Business Daily https://www.ajunews.com/view/20230507103944733
- 작성일 2023-04-26
- 조회수 30309
Student Interview_Junho Kyung (Business Analytics MBA class of 2024)

[Student Interview] "Enhance Analytics Skills and Business Insights with a Business Analytics MBA." Junho Kyung, Business Analytics MBA class of 2024 I'm Junho Kyung, working in the finance team of a major logistics company in Korea. I oversee fund management, fund system management, and company performance management. In August 2022, I began a Business Analytics MBA at SKK GSB, and I completed the course about ten months ago. Why did you choose our Business Analytics MBA? First of all, I wanted to learn the latest trends in management technologies, such as AI and big data, and to be able to create new business values. As I studied the cases of various innovative companies, I thought that future businesses would accelerate in discovering new values through big data and AI, and I wanted to learn more about this field. When I decided on my focus and looked for courses from various schools, I found that SKK GSB's Business Analytics MBA curriculum applies recent industrial trends such as AI and big data well to practical work. If I had the ability to analyze data and insight into the overall business, then I could become an extraordinarily competitive and necessary person in this era. I was impressed that the entire curriculum was designed in detail from beginning to end. While listening to the detailed guidance of the professor at the admission briefing, I felt that I would experience active discussions and "living learning" centered on hands-on excellence, not theory-based learning. Top class professors recognized at home and abroad are also one of the reasons for my choice. Furthermore, as SKK GSB’s MBA has been selected as the No. 1 MBA course in Korea every year in the Financial Times MBA evaluation, I expected the faculty and learning resources to be the best. Lastly, this course was taught only on Saturdays, so it was easy to manage time working in my office during the week. What did you learn in the MBA Business Analytics course that was helpful for your work? I often applied what I learned to my work so I could work more efficiently. For example, after learning about Data Management and its advantages, I worked with an in-house developer to generate an automated report to update corporate card user data (which used to be in the form of Excel files) in real-time on the cloud system. Thanks to this report, our corporate card management time has been dramatically reduced, and the number of problems due to missing data has also decreased. I used to be an "데알못(someone who doesn’t know data)," but I lost my fear of dealing with data by learning about business analytics in my MBA. We now entirely use systems and data to contribute to our business efficiency. Thanks to my MBA classes, my decision-making skills are also improving. For example, I worked on a business forecasting project calculating optimal prices by applying supply–demand graphs and economic concepts. This entailed accurately understanding the problem, modeling, interpreting the results, and making decisions. This taught me how to make scientific and reliable decisions based on clear evidence and appropriate predictive models. Did the MBA course help you develop your career? Of course. First, it is rare for a company to have an understanding of both data and domain knowledge. But on the other hand, data-related departments continue to emerge in the company, and there’s increasing demand for people who can handle data. Throughout the industry, AI and big data industries are growing. However, it's still early, so there will be more opportunities. Furthermore, being an administrator with analytic and modeling capabilities will be a significant advantage for my career growth. More than half of my MBA colleagues are at the manager level. They are currently learning about big data and AI models even though they don’t manage data analysis departments or relevant work. Yet in the future, companies will want managers to be skilled in this field. When employees work on projects using AI models, there will naturally be a big difference between managers who understand the model and suggest directions and improvements, and those who don’t. Opportunities don't come to us: we make them. We must therefore be one step ahead. What did you like about SKK GSB's Business Analytics MBA course? SKK GSB actively provides ways for students to get help. Business analytics is an unfamiliar field for typical office workers, so it is often difficult to solve problems alone. Furthermore, I was busy at work, so it was essential to solve problems quickly. SKK GSB helps with these difficulties by assigning assistants for each subject. The school’s global culture is also an advantage, so we could freely communicate with professors directly with messengers and e-mails to solve problems. Of course, I am always grateful for the environment and atmosphere where I could solve problems while cooperating with my friends. What was the biggest challenge you faced while studying? I had to work and study simultaneously, and there were subjects in unfamiliar fields, so at some points, I felt like it was too difficult. However, the Business Analytics MBA course is for more than just learning I had a healing time with my joyful colleagues, and I enjoyed various social events organized by the school, interacting with students from other courses at SKK GSB, so I regained my positive outlook. In addition, the school’s Career Development Center (CDC) helped us develop our careers, and the CEO Lecture Series hosted by famous domestic and foreign CEOs helped us grow. While actively taking these opportunities, I listened to the motivations and advice of leaders who had gone through the same process and overcome various problems. I could therefore focus my efforts on overcoming my current crises while recognizing that these problems were not only mine. Please advise those who are worried about taking an MBA. Don't be afraid to challenge yourself. Through the MBA process, I tried many things, and thanks to that, I could clearly understand what I am good at and what I need to enhance in the future. SKK GSB provides an optimal learning environment and gives students the best feedback while they’re working on various projects that are difficult to implement in their company. These were priceless experiences. When you enter the school, don't just focus on your studies, but participate in various programs and opportunities the school provides. If you broaden your horizons and build up your human network, you will not only stimulate your growth but also develop your infinite potential.
- 작성일 2023-04-21
- 조회수 35159
Alumni Interview_Chanjoong Kim ( Professional MBA class of 2019)

[The Korea Economic Daily - Alumni Interview] "My MBA is a key point in my resume." Chanjoong Kim, Professional MBA class of 2019 I'm Kim Chan-joong. I work for Nespresso Korea in the Finance & Control Team. My job is financial planning, so I analyze the company's recent performance and predict future results. More specifically, my team is responsible for a variety of tasks to improve B2B sales and revenue, and we have a review and guidance role to analyze promotion performance and to achieve maximum performance within our budget. What MBA course did you take? I graduated from SKK GSB’s Professional MBA course. SKK GSB offers students on this course an evening program and dual MBA opportunities at Indiana University, USA. As a result, I completed a full-time MBA program at Kelley School of Business in one year, and when I graduated, I obtained an MBA from both Sungkyunkwan University and Indiana University. What prompted you to choose this MBA course? I had completed my bachelor’s degree abroad, so I decided to enter an MBA to expand my network in Korea. There are many good MBA programs in Korea, but there were many reasons why I chose SKK GSB’s Professional MBA. First of all, it was recognized as the best MBA course in the country by the Financial Times from the UK. Another great advantage was that all courses and classes were conducted in English, and finally, I could obtain a dual degree in the MBA program at the prestigious Indiana University Kelley School in the United States. Did what you learned on your MBA course actually help you at work? I went through SKK GSB’s Professional MBA course, then concentrated on business analytics in the Kelley School MBA course. As a result, before entering the IU Kelley MBA, because I had focused on predicting the future based on analysis of corporate performance, I could grasp Predictive Analytics and Prescriptive Analytics after graduating from the MBA. Predictive Analytics helps us understand overall sales, marketing, and strategy trends behind performance figures, and helps us predict the future; and Prescriptive Analytics gives a more sophisticated analysis of what departments need to do to prepare for this predicted future and how they may prepare to benefit the company. Through my varied MBA courses, I gained a broad understanding of business areas beyond my financial field, and learned to use data analytics tools to find meaningful results, enabling more accurate analysis and facilitating critical business decisions. For example, sales of Nespresso's home café products rose significantly during the COVID-19 pandemic. However, from the perspective of financial planners, prescription analysis should be used to predict and prepare for a drop in sales in the post-pandemic era. It was necessary to predict when the pandemic would ease, and how the economy would be at that time; then we could consider what our company should do around that time. There are many business areas to consider, but the results derived from analysis technologies are shared with other departments at business operations meetings, where they collaborate on how to respond. The MBA experience has helped us understand this more broadly, deeply, and accurately from the perspective of the company's business as a whole. What other knowledge or experience did you gain from SKK GSB’s Professional MBA program that was helpful or valuable? I was in charge of B2B sales before starting my MBA. Among the subjects I studied, Prof. Rockney Walters' marketing class helped me learn more about sales and marketing departments’ work. This made it easier to understand the overall B2B business, and it helped me understand various trends in management. I also received a lot of help in terms of network expansion, which was one of my original intentions on entering the school. I still keep in touch with MBA colleagues, and we can still interact with other students and alumni at events such as golf competitions. In particular, a group chat room with all professional MBA students is very helpful. There are industry-specific gatherings in fields such as IT, healthcare, travel, and startups; since our network includes experienced workers, we actively share recruitment information, and through this, many of us have also changed jobs. Did the MBA course help you develop your career? The term ‘MBA’ in my résumé is itself a keyword that represents me. It's a title that can only be obtained by investing time and effort to grow even though you're busy with your job. Perhaps that's why when I changed jobs, I passed the document screening process more easily than before, and I was treated well in the salary negotiation. I think when you reach a higher-ranking position, the true value of the MBA experience is expressed more. What was the best part of your MBA program? The SKK GSB Professional MBA is an evening MBA course, and it is a big advantage to provide a dual degree program with Indiana University Kelley School. Students on this course can get the most for the least amount of time and money. I think I got two prestigious MBAs—one in Korea, and one in the United States—at the same time with minimal financial investment, and this advantage clearly sets me apart from graduates of MBA programs at other universities. It was also very beneficial to be able to enjoy both domestic and overseas networks as an alumnus of two prestigious universities. What was the most difficult thing while you are studying? It was hard to digest a large amount of reading material while working during the day and raising children at night. In particular, many subjects focused on business cases from the Harvard Business Review, so I had to read and digest these materials in advance to keep up with the class smoothly. I shared the contents of the case with team members in advance to broaden my understanding, then put my child to bed, and finished the day by reading materials late in the evening. Please advise prospective students The biggest problem is delaying enrolling in a course. I hope you decide to invest in your own future. Starting at a young age, making great relationships earlier, and applying your studies to your work quickly will be a shortcut to creating a better career. Even though I graduated only recently, I believe the MBA experience is more valuable than any other investment. Related article: https://www.hankyung.com/society/article/2023041189381
- 작성일 2023-04-14
- 조회수 38395
SKK GSB Dual Degree Fellowship supports the full tuition of outstanding students.

SKK GSB have been ranked #1 1 in Korea for 12 consecutive years by FT. Sungkyunkwan University SKK GSB (Dean Eric Chuan-Fong shih) was selected as Korea's No. 1 MBA course for 12 consecutive years in the global MBA evaluation by the Financial Times (FT) this year. It ranks 27th in investment value, 45th in promotion, and 14th in international experience among the world's top 100 MBA courses. SKK GSB, which has maintained its position as Korea's No. 1 MBA school for more than a decade, is focusing on providing experience and educational opportunities for students to secure advanced competitiveness in line with future businesses and rapidly changing global trends. As a result, SKK GSB increased programs and courses about ESG and Sustainability significantly recently. In addition, the 'Climate Investment, Growth Investment' forum has been established to explore business opportunities to pay attention to in the midst of the global crisis throughout the year with global experts. The Academy of Sustainable Development and overseas field trips with related topics will also be held.
- 작성일 2023-04-12
- 조회수 685
[CEO Special Lecture] Sungmoon Cho, Founder & CEO of Chartmetric

On March 17th, SKK GSB had the honor of hosting Sungmoon Cho, the founder, and CEO of Chartmetric, a music business data analytics startup, as a speaker in SKK GSB’s CEO Special Lecture series. Mr. Cho shared his inspiring story about building his company as a post-MBA entrepreneur in Silicon Valley, giving our students and professors valuable insights into entrepreneurship. His witty speech and engaging visuals captivated us for over an hour, energizing and inspiring all attendees. The story of Mr. Cho’s successful journey from being a product manager at Oracle with an MBA from UCLA Anderson School of Business, to founding his own company was fascinating and informative. We're grateful to Mr. Cho for speaking with us and sharing his knowledge and experience. This event has given our students a fresh impetus to pursue learning about startups and data-based businesses. Thank you, Sungmoon Cho, for making our Friday meaningful and unforgettable.
- 작성일 2023-03-29
- 조회수 26433
SKK GSB Alumni New Year Gathering: Türkiye and Syria

SKK GSB Alumni New Year Gathering: Türkiye and Syria The 2023 SKK GSB Alumni Initiatives are running with the theme "Rebuilding and accelerating graduates' networking across all GSB MBA programs." On February 24th, Hee Bai Kim, President of the SKK GSB Alumni Association, led a spring gathering as our first activity under this theme, so the event was meaningful in that we came together as one. During the event, SKK GSB alumni donated 3,670,000 won to The Promise, an organization dedicated to providing aid and support to those affected by natural disasters. "The Promise" is currently supporting earthquake relief efforts in Türkiye and Syria. We are proud of our alumni community's generosity and compassion in helping those in need.
- 작성일 2023-03-17
- 조회수 32204
SKK GSB's rapid strides toward climate change and sustainability.

SKK GSB's rapid strides toward climate change and sustainability. (Photo: Investing in Climate, Investing in Growth Forum in International Hall on February 16th, 2023) (March 13, 2023 / SKK GSB) Last year, many parts of the world experienced significant damage from abnormal climate, and global attention and movement to address climate change and sustainable development have increased significantly. Sungkyunkwan University SKK Graduate School of Business (SKK GSB), which has been ranked as Korea's No. 1 MBA program by the Financial Times Global MBA Rankings for the past 12 years, is also leading to provide educational and growth opportunities related to climate change and sustainable development to MBA students. As part of this effort, SKK GSB has offered ESG strategy courses in all curricula and held a series of forums and special lectures with the Global Leader Speakers Series this year. SKK GSB is paying particular attention to the possibility of using issues that are of high global concern as "opportunities" rather than "crises." In response, the "Climate Investment, Growth Investment" forum was launched on February 16th, and Dr. Ben Meng, CEO of Franklin Templeton Asia Pacific, was invited to give a lecture on the theme of "Are we at the inflection point of climate investment?" The forum included both domestic and foreign industry officials, MBA students, and faculty, providing MBA students with networking opportunities with related industry experts as well as insights from leading experts. Our Next Energy, a manufacturer of next-generation electric vehicle batteries in the United States with strong backing from the U.S. government, participated in the forum and offered internship opportunities to SKK GSB MBA students. On the 27th, Frederick Johansson, the CEO and Chief Sustainability Officer (CSO) of IKEA Korea, presented at the "Global Leader Speaker Series" in 2023. During his special lecture, Johansson introduced IKEA's sustainability strategy for a better future under the theme of "People and Earth-friendly Sustainability," highlighting the step-by-step approach. With a vision of "making a better life for many people," IKEA aims to become a climate-positive company by 2030. The Global Leader Speaker Series is a series of special lectures held by SKK GSB throughout the year for full-time MBA students. Dean Eric Shih of SKK GSB stated "SKK GSB is dedicated to offering curricula and educational opportunities that align with global business trends to enhance growth prospects for MBA students. Our goal is to cultivate the next generation of global business leaders and promote sustainable growth." In the second quarter, SKK GSB's “Investing in Climate, Investing in Growth Forum” plans to host a lecture by executives from Our Next Energy, a US-based manufacturer of next-generation electric vehicle batteries. End. [Related Article] Daily Economy http://www.kdpress.co.kr/news/articleView.html?idxno=118579
- 작성일 2023-03-14
- 조회수 28902
[Global Leader Speaker Series] IKEA's Sustainability for a Better Future by Fredrik Johansson, CEO of IKEA Korea

SKK GSB's next "Global Leader Speaker Series" will invite Fredrik Johansson, CEO and Chief Sustainability Officer (CSO) of IKEA Korea. Under the theme of "IKEA's Sustainability for a Better Future," he will share IKEA's vision "To create a better everyday life for the many people" and its ambition to be a climate-positive company by 2030. Mr. Johansson will also cover IKEA's sustainability strategy "People and Planet Positive," which responds to the challenges of climate change, unsustainable consumption, and inequality as their steps toward a more sustainable future. Get ready for the special discussion next Monday! Monday, February 27th, 7 PM Click here to Register About Fredrik Johansson Fredrik Johansson is CEO and CSO at IKEA Korea since 2019. Johansson first joined IKEA in 1987 as a part-time co-worker at the IKEA store in Älmhult, Sweden. After earning his Master's degree, he gained extensive experience in the global home furnishing industry in various positions within IKEA in several countries spanning from Asia to Europe including Managing Director of IKEA Components. He moved to IKEA Retail in 2010, where he extended his experience as Deputy Store Manager and Store Manager for XuHui and Daxing stores in China. He was also the Deputy Country Manager for IKEA France for almost 3 years before joining IKEA Korea in 2017 as Deputy Country Manager.
- 작성일 2023-02-23
- 조회수 43176

GSB News