A big shoutout to all the participants of the SKK GSB Spirit Contest! Students showed SKK GSB spirit through both creative and fun pictures! Now it is time to announce the winners! Congratulations to (Instagram account and program) stinamoments (FMBA Class of 2022) hara.33 (FMBA Class of 2023) greatben68 (PMBA 9th Cohort) w_sorachoi_w (PMBA10th Cohort) uncle0ero (PMBA 11th Cohort) seo0_jenny (PMBA 12th Cohort) jeongmupark (EMBA13th Cohort) vivee87 (MSBA1st Cohort) 0alinaaa0 (MSBA2nd Cohort) geun_hyeop (AIMBA) The winners and all teammates will get the first place prize. Program managers will reach out to each student for the prize and all participants for the participation prize. Thank you everyone, for participating. We hope you enjoyed the contest as much as we did!
Sungkyunkwan University SKK GSB Full-Time MBA students show high satisfaction with Business Analytics Track Sungkyunkwan University’s SKK Graduate School of Business (SKK GSB) was ranked 35th in the world, 1st in Korea, and 7th in Asia in the 2021 Financial Times (FT) Global MBA Ranking. The rankings highlight further remarkable achievements, such as ranking 13th in the world for promotion, and 16th for value for money. All of these factors have contributed towards the glory of ranking first in Korea for 10 consecutive years. SKK GSB has recently put a lot of effort into fostering the kind of digital talent needed in the present era. They provide future vision to the students who will be the human resources in the 4th Industrial Revolution. In 2020, the school launched a new AI MBA and a Business Analytics program, and this year, they launched the Business Analytics Track in the Full-time MBA. Irene So from Hong Kong (Full-Time MBA, 2022) expressed her interest in the Business Analytics Track, saying “Big data, business analytics, programming, etc. were terms I had always heard before coming to SKK GSB, and I could not believe that I actually had the chance to learn all these along my MBA journey. Although it has been challenging, I am so proud to be in the first FMBA cohort [JPB1] able to choose the Business Analytics Track as the main focus. With an aim to shift my career focus from banking to the digital field, I believe that the technical skills as well as the business strategic mindset we have learnt from courses like Marketing Analytics, AI and Machine Learning, Programming, etc. will open new doors for me to enter a new career field with cutting edge tech.” This year's freshman Esther Kwon (Full-Time MBA, 2023) also showed her enthusiasm about the track. "I am currently operating an online shopping mall and hope to analyze consumer data more effectively by applying the skills acquired from the Business Analytics T rack." SKK GSB provides courses such as AI and Machine Learning, Digital Age Corporate Strategy, Digital and Social Media Analytics, Business Intelligence, Data Visualization, Digital Marketing, Financial Analytics, and Business Analytics. SKK GSB offers six programs: Full-Time MBA (18 months, daytime classes), Professional MBA (2 years, evenings), Indiana University Kelley–SKK GSB Executive MBA (18 months, weekends), AI MBA (2 years, weekends) Master of Science in Business Analytics (18 months, weekends), Master in Management Studies (2 years, daytime). Find the full article on the Korean economic daily: https://www.hankyung.com/society/article/2021101463231
PMBA Class of 2022 Wooree Lee Interview 1. Could you tell us a little about yourself? I’m Wooree Lee, I’m enrolled on SKK GSB’s Professional MBA program, and I’ll be graduating in February 2022. I’m currently working as a consultant at McKinsey & Company. 2. What were your reasons for deciding to do the MBA, and why did you choose SKK GSB? I’d been thinking that to achieve sustainable performance and results in the rapidly changing business environment we see today, global business expertise and problem-solving skills are both crucial. Though I’d been steadily developing myself, from a long-term perspective I strongly needed globally applicable comprehensive job skills in marketing, finance, organizational management, and strategy . I also needed to become familiar with various case studies, and with insights through not only experts’ sharing of ideas, but also through a solid theoretical base . That’s why I decided that an MBA would be the best solution to build this kind of expertise. SKK GSB has maintained a steady global ranking, all its classes are in English, and there’s the opportunity of a dual degree with Indiana University’s Kelley School of Business, so this school seemed to align well with the global business career I’m pursuing. 3. Please share how what you have learned during your MBA course has contributed towards your actual work, and how you can utilize this in the future. I’d say the most helpful things that I learned on the course fall into two groups: theory and practice. Theoretically, there were many things that I could apply directly to business situations, so I experienced their effectiveness straight away. In particular, the Digital Marketing course helped me understand the digital marketing ecosystem. This course included a lot of useful simulations, and these helped me to understand the practical impact of optimizing the customer journey, to appreciate various perspectives of performance analysis, and to learn channel strategy. Thanks to the Marketing Analysis course, I could increase my access to marketing data with R-Programming. On this course, we analyzed data from various; we used vast amounts of data, and then we found optimal clustering criteria during the customer clustering process. I found this especially interesting, and later, when I was analyzing customer data in a real business situation, I could determine the criteria for applicability and confidence of data more quantitatively. Regarding practice, the most striking phrase that springs to mind is “speak out effectively”. My classmates had a range of experiences, jobs, and backgrounds, so by discussing and presenting with them, I developed creative problem-solving skills. These skills were helpful in real business situations as I could convey my opinions more concisely and efficiently. Since all of SKK GSB’s classes are in English, it closely modeled a real international business environment, and by using my classmates’ strengths as benchmarks, I found the global nature of the experience valuable. 4. What was the biggest challenge you encountered on the MBA course? It takes a lot of energy and effort physically and mentally to take the classes, to work on assignments, and to get through the exams, all at the same time as working. Taking this course involves a lot of case reading materials and assignments every week, so it was far from easy to balance all those tasks while working, but with motivation from my classmates, I could manage the classes and assignments without major issues. The MBA course has a lot of group assignments, and we grew together by learning from other members' strengths, by helping them with their shortcomings, and by maximizing and building on each other's abilities. This helped us to overcome our challenges. 5. Please give a word of advice to prospective applicants who are considering an MBA. I think prospective students should clarify their needs and expectations after graduating with an MBA. [JPB1] Even if students enroll with a strong will, some may lose sight of their original goal or withdraw because there are a lot of challenges. Yet if students clearly know what they want to achieve, then they are more able to overcome these challenges with their classmates. Remember you aren’t alone: the other students on the course are invariably keen to develop themselves even in difficult situations, and you’re all in the same boat, so everyone tends to help each other very well. I’d say that applicants who take an MBA after considering these points carefully will find the content, process, and methodology that they learn a great benefit as they grow into thriving business professionals. Original article in Korean: https://www.hankyung.com/society/article/2021101463141
SKK GSB’s second Global Leader Speaker Series webinar was held last Monday (November 1st). Mr. James Kim, AMCHAM Chairman & CEO, was invited to speak on the theme of “Doing Business in Korea”. Dean Eric Shih moderated the webinar, and Mr. Kim shared his insights on how to succeed in today's world of global business. In this webinar, Mr. Kim lectured to invited alumni and students about Korea–US differences in business environment and cultural characteristics, on economic ties, and on how to succeed as a business in Korea. Participants asked Mr. Kim about his experience of working in both Korea and the U.S., and about the business relationship between Korean and the U.S.; and they shared their opinions about these topics, too. The next webinar in the SKK GSB Global Leader Speaker series will continue in the next semester, and further details will be posted on SKK GSB’s website.