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SKK GSB Professor Minjung Koo : Remember Me, Will You?: Overusing Material Gifts for Interpersonal Memory Management
Professor Minjung Koo’s paper “Remember Me, Will You?: Overusing Material Gifts for Interpersonal Memory Management”, has been published in the Journal of Consumer Psychology, which is ranked by the Financial Times as the top 50 journal. Abstract Six experiments (N=2,350) uncover a prevalent giver–recipient preference discrepancy: gift givers prefer giving material gifts (vs. experiential gifts) more than gift-recipients prefer to receive them. The experiments reveal congruent evidence that a mnemonic gifting strategy underlies this preference discrepancy. Givers are more likely than recipients to consider the memory consequences of gift options, as givers intuitively use material gifts as interpersonal mnemonic devices to facilitate the recipient’s retrieval of giver-related memories. As such, this preference discrepancy occurs in various stages of developing relationships but is mitigated in very close relationships. In addition, two theoretical moderators are identified: the preference discrepancy disappears when the gift would be associated with an unpleasant occasion (instead of a pleasant one), and when the giver and recipient expect an incidental increase in future interactions. This research reveals an interpersonal memory-management motive that underlies the miscalibrated gift choices, and bridges prior findings on material and experiential gifts. These findings also offer insights for consumers and marketers to mitigate miscalibrated choices and their perverse economic and relationship consequences. Keywords Gift giving, material versus experiential gifts, mnemonic gifting strategy, interpersonal mnemonic device, miscalibrated gift choices.
SKK GSB Professor Suil Pae publishes study on Career Concerns and Financial Reporting Quality
Professor Suil Pae’s paper Career Concerns and Financial Reporting Quality, has been accepted for publication in Contemporary Accounting Research. Abstract Managerial career concerns could affect firm efficiency through financial reporting quality, but this important link has received relatively little attention in the literature. The present study examines this link by developing a model that has the following elements. A risk-neutral manager provides effort to increase the market value of the firm and to favorably influence the market assessment of her ability. Depending on the magnitude of career concerns, she either under- or overinvests effort relative to an efficiency-maximizing level. The analysis identifies conditions under which higher-quality reporting induces the manager to invest more effort. Under these conditions, the model is extended to a setting in which the manager also chooses the quality of financial reporting at some cost. In doing so, she seeks to reduce distortion in her effort investment. The equilibrium reporting quality and effort investment are determined by a trade-off between them. In the presence of high uncertainty about the firm’s future cash flows, if the manager’s career concerns exceed a threshold, she underinvests in reporting quality and overinvests effort. The empirical implication is a negative relation between managerial career concerns and financial reporting quality. To a large extent, this is consistent with findings in prior empirical studies. Thus, the present study offers a theoretical explanation for the empirical findings as an equilibrium outcome.
SKK GSB School Spirit Contest Winner Announcement
A big shoutout to all the participants of the SKK GSB Spirit Contest! Students showed SKK GSB spirit through both creative and fun pictures! Now it is time to announce the winners! Congratulations to (Instagram account and program) stinamoments (FMBA Class of 2022) hara.33 (FMBA Class of 2023) greatben68 (PMBA 9th Cohort) w_sorachoi_w (PMBA10th Cohort) uncle0ero (PMBA 11th Cohort) seo0_jenny (PMBA 12th Cohort) jeongmupark (EMBA13th Cohort) vivee87 (MSBA1st Cohort) 0alinaaa0 (MSBA2nd Cohort) geun_hyeop (AIMBA) The winners and all teammates will get the first place prize. Program managers will reach out to each student for the prize and all participants for the participation prize. Thank you everyone, for participating. We hope you enjoyed the contest as much as we did!
[Korean Economic Daily & Seoul Economic Daily] SKK GSB students show high satisfaction with Business Analytics Track
Sungkyunkwan University SKK GSB Full-Time MBA students show high satisfaction with Business Analytics Track Sungkyunkwan University’s SKK Graduate School of Business (SKK GSB) was ranked 35th in the world, 1st in Korea, and 7th in Asia in the 2021 Financial Times (FT) Global MBA Ranking. The rankings highlight further remarkable achievements, such as ranking 13th in the world for promotion, and 16th for value for money. All of these factors have contributed towards the glory of ranking first in Korea for 10 consecutive years. SKK GSB has recently put a lot of effort into fostering the kind of digital talent needed in the present era. They provide future vision to the students who will be the human resources in the 4th Industrial Revolution. In 2020, the school launched a new AI MBA and a Business Analytics program, and this year, they launched the Business Analytics Track in the Full-time MBA. Irene So from Hong Kong (Full-Time MBA, 2022) expressed her interest in the Business Analytics Track, saying “Big data, business analytics, programming, etc. were terms I had always heard before coming to SKK GSB, and I could not believe that I actually had the chance to learn all these along my MBA journey. Although it has been challenging, I am so proud to be in the first FMBA cohort [JPB1] able to choose the Business Analytics Track as the main focus. With an aim to shift my career focus from banking to the digital field, I believe that the technical skills as well as the business strategic mindset we have learnt from courses like Marketing Analytics, AI and Machine Learning, Programming, etc. will open new doors for me to enter a new career field with cutting edge tech.” This year's freshman Esther Kwon (Full-Time MBA, 2023) also showed her enthusiasm about the track. "I am currently operating an online shopping mall and hope to analyze consumer data more effectively by applying the skills acquired from the Business Analytics T rack." SKK GSB provides courses such as AI and Machine Learning, Digital Age Corporate Strategy, Digital and Social Media Analytics, Business Intelligence, Data Visualization, Digital Marketing, Financial Analytics, and Business Analytics. SKK GSB offers six programs: Full-Time MBA (18 months, daytime classes), Professional MBA (2 years, evenings), Indiana University Kelley–SKK GSB Executive MBA (18 months, weekends), AI MBA (2 years, weekends) Master of Science in Business Analytics (18 months, weekends), Master in Management Studies (2 years, daytime). Find the full article on the Korean economic daily: https://www.hankyung.com/society/article/2021101463231
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