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SKK GSB, the #1 MBA school in Korea for 12 consecutive years
Sungkyunkwan University SKK Graduate School of Business (SKK GSB, Dean Eric Chuan-Fong Shih) has been consistently ranked as South Korea's top MBA program by the Financial Times (FT) for 12 consecutive years. It boasts an impressive global ranking among the top 100 MBA programs, securing the 27th position for Return on Investment, 45th for Career Progress, and 14th for International Experience. SKK GSB has dedicated significant efforts to cultivate MBA programs that are attuned to the rapidly evolving demands of this era. Director Eric Shih has emphasized the importance of business analytics in recent years, stating, “Business analytics has emerged as a crucial element in decision-making, innovation, and strategic planning. We recognize its significance and have diligently integrated robust business analytics modules into our curriculum. By equipping students with the ability to interpret, analyze, and leverage data, we empower them to excel in the future business landscape.” Furthermore, SKK GSB actively facilitates global career opportunities for MBA students through various initiatives. These include dual-degree tracks with prestigious business schools in the United States and Europe, full scholarships for outstanding candidates pursuing multiple degrees, and exchange student fellowships. The Career Center provides support for both domestic and international employment, while online classes cater to those residing and working in different regions. These diverse programs and structures are designed to foster the career development of our students. ► Curriculum Tailored for the Data Age All MBA programs at SKK GSB incorporate data analytics into their curricula. Students can take courses such as Financial Analytics, Marketing Analytics, People Analytics, Operations Research, and Decision Analytics to gain expertise in data and AI. For those seeking deeper specialization, there are dedicated programs like Business Analytics MBA and AI MBA, offering in-depth knowledge in fields such as AI, machine learning, deep learning, natural language processing, and technology management. ► Dual-Degree Tracks and Scholarships for Global Careers Not limited to full-time MBA students, professionals pursuing part-time programs like the Professional MBA and Executive MBA (EMBA), as well as the Business Analytics MBA, have the opportunity to earn MBA or MS dual degrees from the prestigious Indiana University Kelley School of Business. SKK GSB facilitates this by having Kelley School professors deliver weekend classes in South Korea (EMBA), offering online courses for Kelley School's MS programs, or providing a pathway to complete Kelley School's full-time MBA program after studying in South Korea for 1.5 years. These dual-degree tracks provide efficient and cost-effective ways for students to obtain U.S. degrees, with over 30% of Professional MBA graduates participating in the Kelley School dual-degree program and EMBA students graduating with both an Indiana University Kelley School MBA degree. The full-time MBA program at SKK GSB also offers fellowships for dual degrees and exchange students to enhance students' global competitiveness through partnerships with excellent international institutions. Exceptional students participating in Study Abroad Programs at renowned foreign business schools receive full tuition waivers. ► Strengthened Career Development Programs with Outstanding Outcomes SKK GSB places a strong emphasis on enhancing career development programs. From the moment students enroll, they receive personalized career coaching and access to a variety of programs. Additionally, the school offers support for international job placements through foreign career service experts. The impressive employment outcomes of this year's full-time MBA graduates, who have embarked on new careers at leading companies such as AWS, EY, IBM, SK Telecom, McKinsey & Company, and Hyundai Engineering, are a testament to the effectiveness of these initiatives. ► Online Learning Opportunities for Remote Workers and Weekend MBA Programs SKK GSB offers weekend programs such as the EMBA, Business Analytics MBA, and AI MBA. Starting this year, remote workers and residents in remote areas can also pursue the Professional MBA program through online courses. This flexibility allows individuals to develop both global and data analytics competencies while balancing their work commitments. SKK GSB provides a diverse range of MBA programs, including full-time MBA (day/1.5 years), Professional MBA (evening/2 years), Executive MBA (weekend/1.5 years), Business Analytics MBA (Saturday/2 years), and AI MBA (contract-based/ Saturday/2 years). With the exception of the AI MBA, all programs are conducted entirely in English. The school is currently recruiting new MBA students for the 2024 academic year, with application deadlines in October and November for various programs. Detailed information and application instructions can be found on the school's website (gsb.skku.edu) or by contacting the admissions office at Tel. 02-740-1520, 1530, 1712. Original article(Korean): https://www.mk.co.kr/news/special-edition/10837475
[Alumni Interview] Kim Dong Won (Indiana-Kelley-SKK GSB Executive MBA, class of 2021)
I have worked in various global corporations such as the American Chamber of Commerce in Korea, Pfizer, and Philip Morris International for over 20 years, primarily in roles related to international cooperation and policy. Currently, I serve as the Executive Vice President for External Affairs at Moderna, a global pharmaceutical company producing COVID-19 vaccines using mRNA technology. There were three key reasons for choosing this MBA program. Firstly, it was particularly appealing because it was the only EMBA program in Korea conducted entirely in English. Given the necessity of English communication skills in building a career in multinational corporations, I believe that Kelley – SKK GSB EMBA, with its 100% English instruction and a majority of foreign professors, would be immensely beneficial. Secondly, compared to the usual two-year MBA programs, it offered the advantage of obtaining a world-class MBA degree within a relatively shorter period of 1.5 years, which was crucial for executives balancing work and career management. Lastly, the Dual MBA aspect was pivotal. Being able to attend classes from both Sungkyunkwan University's SKK GSB and Indiana University's Kelley School of Business professors while based in Korea had a decisive impact on my choice. Looking back three years after graduation, it was a truly excellent decision. Over 70% of my fellow graduates, who embarked on this journey with me, have achieved remarkable results, either by securing better positions at new companies or receiving promotions within their current organizations. This clearly demonstrates the significant contribution of the Kelley – SKK GSB EMBA program to the career development of its students. In my case, I successfully transitioned to new roles twice after completing my MBA and received promotions each year for the past three years. My salary has also seen a significant increase in proportion. The Kelley – SKK GSB EMBA program played a substantial role in these achievements. Firstly, the MBA credential itself created a highly positive image during job interviews. It was not just the name value of Kelley – SKK GSB EMBA but also the perception that completing an MBA program while working demonstrates commitment and dedication. Secondly, the MBA network was invaluable. I received substantial support from my MBA peers and alumni in terms of advice and references during each job transition. This aspect becomes even more influential as you climb the corporate ladder. Lastly, the program provided continuous motivation. Before entering the program, I was already on an executive track and wasn't actively seeking new challenges or opportunities. However, during the MBA journey, I couldn't help but be inspired by the highly capable, passionate, and diverse individuals I encountered. After working in the same field for over two decades, it's natural to become complacent and lose sight of new dreams and opportunities. The EMBA period allowed me to meet experts and professionals from different fields, engage in discussions, and constantly strive to set higher goals for myself. One of the most rewarding aspects of completing the program was the friendships I formed with 32 colleagues who share similar values and goals, and these are friendships that will last a lifetime. In fact, just last weekend, I went on a 1-night, 2-day trip with four of these families. Unlike other connections, MBA classmates, who share similar objectives and thoughts, quickly form strong bonds. The network I gained during this journey holds exceptional value. The Kelley – SKK GSB EMBA program is an ideal choice for professionals looking to take their careers to the next level. It is particularly appealing to executives and CEOs in multinational corporations or major domestic companies. Among my fellow graduates, some have relocated to overseas headquarters or ventured into new fields using the knowledge gained from the EMBA program. I highly recommend this program to those who seek to meet a 'better version of themselves.'. Original Article (Korean): https://www.mk.co.kr/news/special-edition/10837477
[Maeil Business News] SKK GSB Prof. Nah Lee 'Data-Driven Marketing'
The explosive growth in the field of data science has significantly elevated the importance of outcome-oriented marketing, driven by diverse data analysis and tools, as well as marketing strategies grounded in quantitative insights. Professor Nah Lee at SKK GSB teaches courses in Digital & Social Media Analytics and Pricing Strategy, helping MBA students build essential marketing competencies and skills required in the data-driven era. Her lectures actively engage students by delving into contemporary business cases from leading media and entertainment companies. One such case study from 2022 is Netflix's introduction of an ad-supported pricing plan. Despite its previous reluctance to incorporate advertisements, Netflix adopted a pricing strategy in April 2022 that involved reducing existing membership fees and introducing ads following a more than 30% drop in its stock price. Additionally, the marketing strategy shifted from content promotion to branding the 'Netflix' name, as evident in the tagline, "What's on Netflix these days?" To understand the validity of such strategies and their impact on business decisions, it's crucial to grasp Netflix's revenue determination structure and the variables influencing it. As competition to attract customers among various platforms increased, Netflix also significantly increased its investment in original content, which resulted in heightened content prices. Consequently, the importance of advertising revenue became more pronounced, making it no longer optimal for Netflix to stick exclusively to ad-free plans, even if users dislike ads. Following the introduction of advertising, Netflix's revenue improved, and its stock price saw an upturn in the latter half of 2022. Professor Nah Lee emphasizes in her lectures that platform management decisions are outcomes of economic theory and thorough data analysis, showcasing the limitless possibilities of analytics and data in the business field. The course, Digital & Social Media Analytics, revolves around team projects where students collect and analyze social media data firsthand. They explore what insights can be derived from real data and how those insights can impact businesses. For instance, projects involve analyzing the impact of Elon Musk's tweets on Tesla, cryptocurrency, Twitter stock prices, and more. Students also analyze social data from before the introduction of Apple Pay to predict potential synergies between Apple Pay and Apple devices, as well as Hyundai Card. MBA students reflect on instances from their professional experience where they could have benefited from utilizing digital data more effectively, experiencing firsthand the process of using data to arrive at more concrete conclusions. Professor Lee’s background in systems engineering, coupled with her doctoral degree in marketing after passing through operations management, equips her with strengths in data science and quantitative marketing models. She emphasizes that in the era of vast data, marketers should have the ability to selectively analyze data and make comprehensive judgments based on precise theories within complex contexts. She underscores that, "In this era, interdisciplinary thinking is more critical than technical education, and MBA talents who can think comprehensively based on theory and data analysis skills will be increasingly needed. Original article (Korean): https://www.mk.co.kr/news/special-edition/10837476
[Global Leading Scholar] Prof. Suil Pae
Prof. Suil Pae of SKK GSB is gaining attention both domestically and internationally for his remarkable academic achievements and contributions to accounting research. His research focuses primarily on the role of accounting information in organizations and markets, particularly in corporate voluntary disclosure. Not only is Prof. Pae establishing new theories in the accounting field, but his empirical research also forms a significant foundation for related applied research. Over the past two decades, Prof. Pae has solidified his position as a leading accounting scholar by publishing numerous papers in internationally renowned journals. Thanks to his contributions to accounting theory, he is ranked fourth internationally for the publications in the area of analytical modeling over the past 25 years (1998–2022). These publications have been in global top-tier academic journals including Contemporary Accounting Research, Journal of Accounting and Economics, Journal of Accounting Research, Review of Accounting Studies, and The Accounting Review. An additional paper published in The Accounting Review in January this year further adds to Prof. Pae’s achievements, as does another article awaiting publication in Management Science. Prof. Pae has also served as an editorial board member for academic journals, including Review of Accounting Studies (2001–2009) and Contemporary Accounting Research (2003–2010). Furthermore, engaging with both domestic and international graduate students and professors, Prof. Pae has delivered numerous special lectures on corporate disclosure theories, thereby contributing to the education of future scholars. Because of these research accomplishments and contributions, Prof. Pae was honored with academic awards from the Korean Accounting Association and the Korean Academy of Management in 2022 and 2023. For more detailed information about Professor Suil Pae's research, please visit https://sites.google.com/view/suilpae
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