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SKK GSB, the #1 MBA school in Korea for 12 consecutive years
Sungkyunkwan University SKK Graduate School of Business (SKK GSB, Dean Eric Chuan-Fong Shih) has been consistently ranked as South Korea's top MBA program by the Financial Times (FT) for 12 consecutive years. It boasts an impressive global ranking among the top 100 MBA programs, securing the 27th position for Return on Investment, 45th for Career Progress, and 14th for International Experience. SKK GSB has dedicated significant efforts to cultivate MBA programs that are attuned to the rapidly evolving demands of this era. Director Eric Shih has emphasized the importance of business analytics in recent years, stating, “Business analytics has emerged as a crucial element in decision-making, innovation, and strategic planning. We recognize its significance and have diligently integrated robust business analytics modules into our curriculum. By equipping students with the ability to interpret, analyze, and leverage data, we empower them to excel in the future business landscape.” Original article(Korean): https://www.mk.co.kr/news/special-edition/10837475
[Alumni Interview] Kim Dong Won (Indiana-Kelley-SKK GSB Executive MBA, class of 2021)
I have worked in various global corporations such as the American Chamber of Commerce in Korea, Pfizer, and Philip Morris International for over 20 years, primarily in roles related to international cooperation and policy. Currently, I serve as the Executive Vice President for External Affairs at Moderna, a global pharmaceutical company producing COVID-19 vaccines using mRNA technology. There were three key reasons for choosing this MBA program. Firstly, it was particularly appealing because it was the only EMBA program in Korea conducted entirely in English. Given the necessity of English communication skills in building a career in multinational corporations, I believe that Kelley – SKK GSB EMBA, with its 100% English instruction and a majority of foreign professors, would be immensely beneficial. Secondly, compared to the usual two-year MBA programs, it offered the advantage of obtaining a world-class MBA degree within a relatively shorter period of 1.5 years, which was crucial for executives balancing work and career management. Lastly, the Dual MBA aspect was pivotal. Being able to attend classes from both Sungkyunkwan University's SKK GSB and Indiana University's Kelley School of Business professors while based in Korea had a decisive impact on my choice. Original Article (Korean): https://www.mk.co.kr/news/special-edition/10837477
[Maeil Business News] SKK GSB Prof. Nah Lee 'Data-Driven Marketing'
The explosive growth in the field of data science has significantly elevated the importance of outcome-oriented marketing, driven by diverse data analysis and tools, as well as marketing strategies grounded in quantitative insights. Professor Nah Lee at SKK GSB teaches courses in Digital & Social Media Analytics and Pricing Strategy, helping MBA students build essential marketing competencies and skills required in the data-driven era. Her lectures actively engage students by delving into contemporary business cases from leading media and entertainment companies. One such case study from 2022 is Netflix's introduction of an ad-supported pricing plan. Despite its previous reluctance to incorporate advertisements, Netflix adopted a pricing strategy in April 2022 that involved reducing existing membership fees and introducing ads following a more than 30% drop in its stock price. Additionally, the marketing strategy shifted from content promotion to branding the 'Netflix' name, as evident in the tagline, "What's on Netflix these days?" To understand the validity of such strategies and their impact on business decisions, it's crucial to grasp Netflix's revenue determination structure and the variables influencing it. Original article (Korean): https://www.mk.co.kr/news/special-edition/10837476
[Global Leading Scholar] Prof. Suil Pae
Prof. Suil Pae of SKK GSB is gaining attention both domestically and internationally for his remarkable academic achievements and contributions to accounting research. His research focuses primarily on the role of accounting information in organizations and markets, particularly in corporate voluntary disclosure. Not only is Prof. Pae establishing new theories in the accounting field, but his empirical research also forms a significant foundation for related applied research. Over the past two decades, Prof. Pae has solidified his position as a leading accounting scholar by publishing numerous papers in internationally renowned journals. Thanks to his contributions to accounting theory, he is ranked fourth internationally for the publications in the area of analytical modeling over the past 25 years (1998–2022). These publications have been in global top-tier academic journals including Contemporary Accounting Research, Journal of Accounting and Economics, Journal of Accounting Research, Review of Accounting Studies, and The Accounting Review. An additional paper published in The Accounting Review in January this year further adds to Prof. Pae’s achievements, as does another article awaiting publication in Management Science. Prof. Pae has also served as an editorial board member for academic journals, including Review of Accounting Studies (2001–2009) and Contemporary Accounting Research (2003–2010). Furthermore, engaging with both domestic and international graduate students and professors, Prof. Pae has delivered numerous special lectures on corporate disclosure theories, thereby contributing to the education of future scholars. Because of these research accomplishments and contributions, Prof. Pae was honored with academic awards from the Korean Accounting Association and the Korean Academy of Management in 2022 and 2023. For more detailed information about Professor Suil Pae's research, please visit https://sites.google.com/view/suilpae
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