[PMBA] Wooree Lee (PMBA 2022, McKinsey & Company)
- SKKGSB
- Hit813
- 2023-08-03
- How what you learned during your MBA program has contributed towards my work I’d say the most helpful things that I learned on the course fall into two groups: theory and practice. Theoretically, there were many things that I could apply directly to business situations, so I experienced their effectiveness straight away. In particular, the Digital Marketing course helped me understand the digital marketing ecosystem. This course included a lot of useful simulations, and these helped me to understand the practical impact of optimizing the customer journey, to appreciate various perspectives of performance analysis, and to learn channel strategy. Thanks to the Marketing Analysis course, I could increase my access to marketing data with R-Programming. On this course, we analyzed data from various; we used vast amounts of data, and then we found optimal clustering criteria during the customer clustering process. I found this especially interesting, and later, when I was analyzing customer data in a real business situation, I could determine the criteria for applicability and confidence of data more quantitatively. Regarding practice, the most striking phrase that springs to mind is “speak out effectively”. My classmates had a range of experiences, jobs, and backgrounds, so by discussing and presenting with them, I developed creative problem-solving skills. These skills were helpful in real business situations as I could convey my opinions more concisely and efficiently. Since all of SKK GSB’s classes are in English, it closely modeled a real international business environment, and by using my classmates’ strengths as benchmarks, I found the global nature of the experience valuable.
- The biggest challenge you encountered on the MBA course
It takes a lot of energy and effort physically and mentally to take the classes, to work on assignments, and to get through the exams, all at the same time as working. Taking this course involves a lot of case reading materials and assignments every week, so it was far from easy to balance all those tasks while working, but with motivation from my classmates, I could manage the classes and assignments without major issues. The MBA course has a lot of group assignments, and we grew together by learning from other members' strengths, by helping them with their shortcomings, and by maximizing and building on each other's abilities. This helped us to overcome our challenges.
- Advice to prospective applicants who are considering an MBA
I think prospective students should clarify their needs and expectations after graduating with an MBA. Even if students enroll with a strong will, some may lose sight of their original goal or withdraw because there are a lot of challenges. Yet if students clearly know what they want to achieve, then they are more able to overcome these challenges with their classmates. Remember you aren’t alone: the other students on the course are invariably keen to develop themselves even in difficult situations, and you’re all in the same boat, so everyone tends to help each other very well. I’d say that applicants who take an MBA after considering these points carefully will find the content, process, and methodology that they learn a great benefit as they grow into thriving business professionals.