The desire to learn the fundamentals of data analysis and to receive formal training in data interpretation drove me to pursue the Business Analytics program. I chose the SKK GSB BA MBA program for two reasons: it provides technical training through a rigorous and practical curriculum, and at the same time, this program emphasizes business insights and implications that can be derived from data due to its unique combination of data analytics and an MBA program.

Multiple hands-on team projects using real-life datasets, along with endless discussions with classmates, helped me shape my data skills and develop the ability to communicate findings from any dataset. Learning how other industries utilize and analyze data through class discussions was also an invaluable lesson for me. Through this program, I was able to enhance my technical skillset and strengthen my data analysis expertise, building on my business domain and previous marketing experience.

 This journey brought me one step closer to a data-centric position, shifting from being a marketing specialist to an omnichannel analyst. For those like me who want to pursue a broad range of data-related careers, this program will equip and introduce you to industry data experience through experiential learning opportunities.