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- Professor Jung-Hoon Han sheds light on the factors that can cause corporate misconduct to escalate into a scandal NEW
- Prof. Han Jung-Hoon of Sungkyunkwan University’s SKK GSB(Graduate School of Business) has published a paper in the prestigious Academy of Management Journal, shedding light on when misconduct by high-status firms escalates into scandals. Prof. Han and Professors Timothy G. Pollock (University of Tennessee, Knoxville) and Srikanth Paruchuri (Texas A&M University) analyzed 2015–2018 data breaches involving publicly traded U.S. firms. They question the widely held assumption that scandals usually stem from high-status firms’ misconduct and demonstrate that the development of scandals depends on the perpetrating companies’ surrounding environment. For example, if several large tech companies such as Google, Meta (owner of Facebook) and X (formerly Twitter), and the supermarket chain Walmart engaged in the same misconduct, the media would be less likely to report on and scandalize Walmart’s misconduct as it is easier to tell a story based on tech companies’ all doing the wrong thing than to try to crowbar a retail firm into the narrative. The key takeaway is that journalists are more likely to report on and scandalize corporate misconduct when there is a clear industry-based pattern. The harder it is to identify a set of similarities that helps journalists tell a simple story, the lower the likelihood that any one firm’s misconduct will be scandalized. These findings have significant implications for companies’ crisis management strategies. When facing misconduct allegations, firms should address public concerns by highlighting how they differ from other industry leaders who have engaged in misconduct and by stressing that their actions do not reflect an industry-wide failure. From a preventive standpoint, firms should exercise caution when adopting practices from other high-status firms to avoid scandalization. The figure above illustrates that while high-status firms’ misconduct is more likely to become scandalized, such tendency is amplified when high-status firms’ misconduct has been prevalent within the same industry (a). In contrast, the prevalence of high-status firms’ misconduct outside an industry attenuates the scandalizing effect of focal firm’s status (b). Original Journal: https://doi.org/10.5465/amj.2022.0365
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- 작성일 2024-05-20
- 조회수 80
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- Professor Youngju Nielsen signs a strategic business agreement with Maeil Business Newspaper
- (Photo sorce: Maeil Business Newspaper) SKK GSB Professor Youngju Nielsen's fintech company iLab has signed a strategic business agreement (MOU) with Maeil Business Newspaper. Maeil Business Newspaper and iLab will jointly develop a 'Target Date Fund (TDF)' index. The two organizations will launch TDF benchmark indices (indices for comparing investment performance) that can be used depending on the retirement date. It is expected that the launch of TDF benchmarks tailored to the Korean market will clearly distinguish the performance of financial institutions, such as their profitability. Original article in Korean: https://www.mk.co.kr/news/stock/11011908
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- 작성일 2024-05-10
- 조회수 925
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- SKK GSB Professor Hwang Se-rim reveals the effectiveness of AI influencers
- Professor Hwang Se-rim's paper, which reveals the effectiveness of AI influencers, has been published in the May-June issue of Harvard Business Review (HBR), a prestigious business journal. Professor Hwang, along with Assistant Professor Shunyuan Zhang of Harvard University, Associate Professor Xiao Liu of New York University, and Professor Kannan Srinivasan of Carnegie Mellon University, analyzed over a million pieces of content over six years. Influencer marketing has been actively used due to its high marketing effect, but there have also been cases of backfires, and recently, there has been an increase in cases of brand marketing using AI influencers. The paper compared the effectiveness of human influencers and AI influencers in five aspects: engagement, reach, diversity, reputational risk, and cost. The study found that AI influencers were able to generate more engagement from people than human influencers. In particular, AI influencers were less likely to be exposed to scandals or bad reputations than human influencers, and they also cost less. This means that choosing AI influencers can be more cost-effective and also ensure high engagement from people. According to one survey, 52% of social media users in the United States already follow AI influencers, and this percentage is even higher worldwide. Among various industries, the fashion and beauty industries were more receptive to paid advertising posts by AI influencers, while people showed more resistance to paid advertising posts by human influencers. As the time spent consuming traditional media such as TV decreases, influencer marketing is expected to become even more important for brands. This study has proven that AI influencers have clear advantages over traditional human influencers. This means that brands should positively consider adopting AI influencers when introducing social media marketing. Original Journal: https://hbr.org/2024/05/should-your-brand-hire-a-virtual-influencer
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- 작성일 2024-04-30
- 조회수 1179
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- SKK GSB Hosts Navigating the Path to Value Chain Decarbonization Forum
- The second "Investing in Climate, Investing in Growth" forum of 2024, hosted by SKK GSB, took place at Sungkyunkwan University's International Hall on the 24th. Nicola Weir, Deloitte Asia Pacific Internal Sustainability and Climate Change Leader, delivered a keynote speech titled "Navigating the Path to Value Chain Carbon Reduction" and engaged students in a lively discussion. In her speech, Weir noted the rapid development of regulations related to carbon emissions in recent years, emphasizing their strong impact on companies selling products in Europe. She stressed the need for long-term strategies aligned with value chain carbon neutrality, advising companies to envision their desired position 30 years down the road and develop strategies accordingly. Using the fashion industry as an example, Weir illustrated the concept of value chain carbon neutrality. She highlighted the industry's significant carbon footprint, accounting for 10% of global emissions, surpassing the combined emissions of all international flights and maritime transportation. This, she pointed out, presents a tremendous opportunity for carbon neutralization in the fashion industry. Weir emphasized the importance of considering carbon neutrality across the entire value chain, from design and manufacturing to distribution. Following her speech, she engaged students in a case study of the fashion industry, examining the value chains of a$3,000 luxury handbag and a $25 handbag. Deviani, a full-time MBA student who attended the forum, expressed satisfaction with the content, highlighting its relevance to current industry practices and the impressive case study session. Deviani's team, assigned to analyze the value chain of the luxury handbag, explored ways to implement carbon reduction strategies. "Our team discussed carbon reduction across all stages, from design to distribution," Deviani explained. "While the timeless design of luxury handbags doesn't significantly impact carbon emissions over time, the use of animal leather in the manufacturing process poses a challenge. We suggested improvements in bag materials as a potential solution." Lucas, another student participant, shared his insights from the forum. "Our team reviewed the value chain of fast fashion handbags," he said. "Through our discussions, we discovered that fast fashion handbags generate a significant amount of leather and fabric waste during the manufacturing process, and we believe this area requires improvement," he argued. He also added, "It was fascinating to learn about the urgency of reducing carbon emissions in the fashion industry and the actions companies should take moving forward." Related Article: https://www.news1.kr/articles/5394111
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- 작성일 2024-04-25
- 조회수 1414
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- SKK GSB introduced as the top MBA program in Korea by BusinessBecause
- BusinessBecause, a provider of business school information, has highlighted Sungkyunkwan University SKK GSB. BusinessBecause emphasizes that MBA experiences can have a significant impact on personal growth and professional development beyond academics, and especially for international students, choosing a global MBA in Asia can expand their network and enhance their global competitiveness through diverse cultural experiences. Sungkyunkwan University SKK GSB, ranked #1 MBA in Korea, offers a global experience with a high proportion of international students and English-language courses. In addition, students can earn a dual degree from the Kelley School of Business at Indiana University and have the opportunity to study at prestigious business schools around the world, including MIT Sloan in the US, EDHEC Business School in France, and IE in Spain. Graduates of Sungkyunkwan University SKK GSB say that SKK GSB MBA has helped them build global careers as global recruiters increasingly value cross-cultural capabilities. Sang-hyun Joo, an alumnus who started his career in Korea before moving to the US and working at Microsoft, Accenture, and Apple, said that the MBA was a great help in building his global competitiveness. Alumna Ga-bi Yoon also said that the strong alumni network, which operates in over 60 countries, has been a valuable asset in her role as head of the Korean branch of a global company. In particular, BusinessBecause reported that Sungkyunkwan University SKK GSB operates a variety of scholarship programs, opening doors for talented individuals who want to experience Korean culture and earn a global MBA in Korea. Original Article in English: https://www.businessbecause.com/news/mba-degree/9264/study-mba-in-multiple-continents?sponsored=sungkyunkwan-university-skk-gsb https://www.businessbecause.com/news/mba-scholarships/9177/how-an-mba-scholarship-can-unlock-your-career-potential?sponsored=sungkyunkwan-university-skk-gsb
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- 작성일 2024-04-22
- 조회수 1374
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- SKK GSB MBA Programs in Korea Economic Daily
- SKK GSB Ranks No. 1 in Korea for 13 Consecutive Years in FT Global MBA Rankings SKK GSB Adds Innovative AI-Powered Courses to Curriculum Sungkyunkwan University's SKK Graduate School of Business (SKK GSB) has been ranked the No. 1 MBA program in Korea for 13 consecutive years by the Financial Times (FT) Global MBA Rankings. It also ranked 23rd in international experience and 40th in investment value among the top 100 MBA programs in the world. SKK GSB is constantly updating its curriculum and courses to reflect the latest trends in business. Recently, it has added new courses on "Business and Generative AI (AI) Utilization" and "Deep Learning for Business" to its full-time MBA program. These courses will teach students the fundamentals of AI, such as semantic search and image generation, as well as how to apply deep learning to real-world business problems, such as recommendation systems and natural language processing. "AI is both a threat to existing business practices and an opportunity to create unimagined new ones," said Eric Chui, dean of SKK GSB. "AI and business analytics are a natural fit with SKK GSB's mission and vision. We will continue to reimagine and redefine MBA education in Korea." SKK GSB offers a total of six MBA programs: Full-time MBA (1.5 years, daytime), Professional MBA (2 years, evening), Indiana University Kelley-SKK GSB EMBA (1.5 years, weekend), Business Analytics MBA (2 years, Saturday), and AI MBA (2 years, Saturday). All courses except the AI MBA are conducted 100% in English. The Full-time MBA is a representative global MBA program with over 50% international students and 60% international faculty. With the addition of the AI and business analytics tracks, students can also prepare for the future business environment. The program has dual degree tracks with Indiana University's Kelley School of Business and EDHEC Business School in France. Through the 'Dual Degree Fellowship' created last year, outstanding students can receive full domestic tuition to pursue an MBA degree from the Kelley School of Business at Indiana University. Graduates of the Full-time MBA program have gone on to achieve remarkable success. They have started new careers at leading domestic and foreign companies such as POSCO, McKinsey & Company, Amazon Web Services (AWS), and IBM. SKK GSB is also continuously strengthening its career development programs. It provides personalized career coaching and a variety of programs for students from the moment they enter the program, as well as career services from foreign experts. The Professional MBA, designed for working professionals who find it difficult to attend the Full-time MBA, is also a popular program. Students can develop their business expertise and global capabilities by taking MBA classes two to three times a week after work. After developing basic skills in their field for one year, they can choose a specific field such as marketing or finance to specialize in. The program offers two dual degree tracks: an MBA program at Indiana University's Kelley School in the US and an online Master of Science (MS) in Management program. Many students participate in the dual degree track. The Kelley-SKK GSB EMBA is a joint program between Sungkyunkwan University and Indiana University. Kelley School faculty teach the courses, and graduates receive both schools' MBAs. The Business Analytics MBA program covers business data analysis knowledge and skills from the basics to application. SKK GSB is currently accepting applications for new students in 2024 for each program. You can apply for admission information on the SKK GSB website. Original article in Korean: https://www.hankyung.com/article/2024041895371
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- 작성일 2024-04-19
- 조회수 1510
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- Professor Suil Pae wins the 54th Maekyung Economist Award
- Professor Pae of SKK GSB Selected as the 54th Maeil Business Newspaper Economist Award Winner. Professor Pae published a paper titled "Career Concerns, Investment, and Management Forecasts" in the world-renowned academic journal "Accounting Review". In this paper, Professor Pae used a mathematical model to analyze how corporate investment and disclosure differ depending on the characteristics of managers. This attracted attention from the academic community and led to the award-winning achievement. According to Professor Pae's analysis, managers with general management skills tend to underinvest, while managers with specialized skills tend to overinvest. In addition, managers with general management skills were less likely to disclose earnings forecast information than managers with specialized skills, especially when their contribution to corporate value was uncertain. Professor Pae's paper attracted attention by focusing on the theoretical verification of the factors that many companies consider when selecting professional managers. The paper revealed that when professional and general management tendencies are taken to extremes, companies make inefficient investment decisions and damage corporate value. Overinvestment is a problem, but underinvestment also prevents quick responses when plant expansion or new construction is necessary, putting companies at a disadvantage in competition. Original article in Korean: https://www.mk.co.kr/news/economy/10988016
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- 작성일 2024-04-12
- 조회수 2510
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- SKK GSB Launches AI & Business Analytics Track in the Full-Time MBA Program
- SKK GSB Launches Cutting-Edge AI & Business Analytics Track in Full-Time MBA Program SEOUL, South Korea - SKK Graduate School of Business (SKK GSB) has announced the launch of its innovative AI & Business Analytics Track within its Full-Time MBA program. This new track is designed to equip students with the knowledge and skills needed to navigate the rapidly evolving landscape of Generative AI and its transformative impact on modern business. The AI & Business Analytics Track features new courses developed by SKK GSB's renowned faculty, each focusing on crucial aspects of AI and its business applications. These courses complement the school's existing Business Analytics offerings, which include courses on Business Intelligence and Data Visualization, Marketing Analytics, Finance Analytics, Digital and Social Media Analytics, Programming for Analytics, and Database Management, amongst others. In "Digital Transformation and AI Strategy," Faculty Chair for the Full-Time MBA program, Prof. Aleksios Gotsopoulos, will guide students through the challenges and opportunities presented by the AI-driven digital transformation in the modern business landscape. The course will focus on developing the strategic capabilities needed to thrive in the face of network effects, open innovation, and blurring industry boundaries. Prof. Yanbo Wang will teach "Generative AI in Business," exploring the game-changing applications of Generative AI in solving complex business problems, enhancing creativity, and driving innovation. By focusing on practical applications of Gen AI, including prompt engineering, chatbots, semantic search, image generation, and Retrieval-Augmented Generation (RAG), students will learn how to effectively implement these tools to gain a competitive edge. Prof. Serim Hwang's "Deep Learning for Business" course will provide students with a deep dive into state-of-the-art deep learning models to process and analyze large multi-modal (text, image, video) data. Throughout the course, students will explore real-world case studies and projects that demonstrate the application of deep learning in various business domains such as customer analytics, fraud detection, recommendation systems, and natural language processing. "The AI & Business Analytics Track is a testament to SKK GSB's commitment to providing our students with the most relevant and cutting-edge education in the rapidly evolving field of AI," said Professor Raunaq Pungaliya, Vice Dean for Analytics Programs. "By integrating these new courses with our existing Business Analytics offerings, we are ensuring that our graduates are well-prepared to take on leadership roles in driving AI-powered innovation and transformation within their organizations." The AI & Business Analytics Track is now accepting applications for the upcoming academic year. Prospective students can apply to the Full-Time MBA program and select the AI & Business Analytics Track to embark on a transformative educational journey at the intersection of AI and business. For more information about SKK GSB's Full-Time MBA program and the AI & Business Analytics Track, please visit Sungkyunkwan University ( SKKU ) SKK GSB | Programs | Full - Time MBA | MBA Track / Specialization | AI & Business Analytics
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- 작성일 2024-03-22
- 조회수 1952
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- [Graduate Comments] Su Jung Lee – "Increasing Personal Growth through the MBA Journey " (Executive MBA Class of 2024)
- Amidst the anticipation of the upcoming graduation ceremony on March 2nd, the Indiana Kelley -SKK GSB Executive MBA Program at Sungkyunkwan University Graduate School of Business prepares to bid farewell to its accomplished cohort of graduates. Despite facing numerous challenges along the MBA journey, the students reflect on their experiences with profound gratitude and pride. One such graduate, Su Jung Lee, fondly recalls her most memorable experience during the MBA journey—a transformative outdoor immersion activity in the Bloomington campus of Indiana University Kelley School of Business. Under the guidance of a former U.S. soldier turned professor, Su Jung and her peers navigated the complexities of teamwork and leadership in a dynamic outdoor setting. “As a leader, I learned how to clarify the direction and mission of the team, persuade team members, and secure the necessary resources. Metaphorically reflecting the conflicts and difficulties that may exist in real life, we gained insight into the meaning of leadership and effective teamwork through various problem-solving activities.” Reflecting on her journey, Su Jung acknowledges the initial hesitation she felt before embarking on the MBA program. However, as she nears the culmination of her studies, she realizes that her fears were unfounded, and she emerges as a better version of herself. Inspired by the supportive community fostered at SKK GSB, Su Jung expresses her pride in the accomplishments of her fellow classmates and extends heartfelt gratitude to her professors for their unwavering support and guidance. “I became interested in social phenomena such as cyber security and ESG, which I had not known in detail before, as well as global economy and politics, and it became an opportunity to look at business from a bigger picture. Additionally, I was able to expand my interests to a wider range of fields by meeting a variety of people in different industries through various networks through my classmates.” In offering her congratulatory message on SKK GSB's 20th anniversary, Su Jung echoes the sentiments of her predecessors, expressing hope for the continued success of the institution in producing outstanding leaders. “Congratulations on the 20th anniversary of SKK GSB. Just as the predecessors who have passed through GSB, I hope that SKK GSB will continue to produce more outstanding leaders in the future, and I wish for the continued success of the excellent programs that SKK GSB offers.” She commends SKK GSB for its commitment to excellence and innovation, envisioning a future where the institution continues to thrive and inspire future generations of leaders.
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- 작성일 2024-03-06
- 조회수 2380
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- [Graduate Comments] Ki Myung Kim - "MBA is Preparation." (Professional MBA Class of 2024)
- Ki Myung Kim, a 2024 graduate of the SKK GSB Professional MBA program, looks back on the past two years and emphasizes that "an MBA was preparation for turning unknown opportunities into success." An engineer by training, he shares how his MBA experience brought about fundamental change and the valuable lessons he learned throughout the program. "I currently work as a Partner and Account Director at Broadcom, where I primarily manage sales for the Korean and ASEAN regions. After building a 10-year career as an engineer, I transitioned to sales in 2020 and have now worked in the sales department for four years. During the first two years after my career change and before entering the SKK GSB Professional MBA program, I worked hard but didn't receive the corresponding feedback. The SKK GSB Professional MBA program allowed me to gain a deeper understanding of the challenging field of sales. Sales is a completely different world from engineering, where quick and accurate answers are required. I can now understand and apply various concepts necessary for sales activities, such as Carnivalization, Segmentation, Pricing Strategy, Marketing, Power of Money, Time Value, Channel Management, Disruptive Innovation, and Technical Advantage. Now, when I want to position a new product in the market, understand the structure and costs of various channels, and reduce distribution costs, I think more broadly and consider more factors. This is because I now have a sufficient understanding of the market competition. There is a big difference between making decisions with a full understanding of the background and implications of the decision and making decisions without it. Those who have completed an MBA program, like myself, will all agree on this point. Thanks to this, I was able to fully understand the various business models that companies use and successfully position myself in the market. As a student president, I participated in several admission information sessions. During these sessions, I received many questions about the next career step after graduation. Many people were about 'Success' and hesitated whether an MBA would really help them. I believe that hard work alone is not a sufficient condition for success. I have come to realize through experience that 'preparation' to turn unknown opportunities into success is important. I think an MBA is that 'preparation.' I learned that I need to be ready to seize any opportunity that comes my way, regardless of when or what it is. This cannot be achieved in a short time and requires continuous effort. Congratulations to all graduates, and I hope that new opportunities will come quickly and that everyone will be able to make good use of them. Congratulations on the 20th anniversary of SKK GSB. Thank you.”
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- 작성일 2024-03-06
- 조회수 1577