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2025 Business Analytics MBA Field Trip Study

Business Analytics MBA students from SKK GSB at Sungkyunkwan University recently participated in a Global Field Trip Study in Taiwan. With visits to several firms, students explored business in Taiwan. They engaged with GIGABYTE, a leading global computer hardware company, to discuss topics such as "Innovating Beyond Hardware: GIGABYTE’s Journey into AI and Digital Transformation." Another program highlight was a visit to National Chengchi University (NCCU), where students attended an insightful lecture titled "Doing Business in Taiwan." They had time to interact with NCCU MBA students to compare Korean and Taiwanese work cultures. A standout moment was a company visit to New Deantronics, an international medical device technology manufacturer. Students also visited Quanta, which is the largest notebook computer ODM company in the world, where they learned more about how they transformed from manufacturing powerhouse to smart solutions. "Through this Global Field Trip Study to Taipei, we could not only explore Taiwanese global companies, but also have an invaluable opportunity for interaction with NCCU MBA students," said Jangho Park (BA MBA 2025). 성균관대학교 SKK GSB의 Business Analytics MBA 학생들이 최근 대만에서 진행된 Global Field Trip Study에 참여했습니다. 여러 기업을 방문하며 학생들은 대만의 비즈니스를 직접 탐구할 수 있었습니다. 세계적인 컴퓨터 하드웨어 선도 기업인 GIGABYTE를 찾아 "Innovating Beyond Hardware: GIGABYTE's Journey into AI and Digital Transformation"이라는 주제로 의견을 나눴습니다. 또 국립정치대학 (NCCU)을 방문해 학생들은 "대만에서 비즈니스 하기"라는 제목의 유익한 강의를 들었습니다. 이어 NCCU MBA 학생들과 교류하며 한국과 대만의 직장 문화를 비교하는 시간을 가졌습니다. 특히 국제 의료기기 기술 제조사인 New Deantronics 방문이 인상적이었습니다. 또한 세계 최대 노트북 ODM 기업인 콴타(Quanta)를 방문해, 이들이 제조 강자에서 스마트 솔루션 기업으로 전환한 과정을 배웠습니다. 박장호(BA MBA 2025) 학생은 "이번 대만 Global Field Trip Study를 통해 대만의 글로벌 기업들을 탐방할 수 있었을 뿐 아니라, NCCU MBA 학생들과 소중한 교류의 기회를 가질 수 있었습니다"라고 전했습니다.
- 작성일 2025-07-22
- 조회수 11340
Join us at the MBA Tour in Seoul

Your Global MBA Journey Starts with SKK GSB Meet us in Seoul at the MBA Tour! Join SKK GSB (Sungkyunkwan University) — Korea’s No.1 MBA program ranked by the Financial Times — and discover how we empower future global leaders to thrive in a fast-changing world. Event Dates: August 2th (Sat) Time: Meet-up 12:00–2:00 PM | Networking Fair 2:00–3:00 PM Locations: The Ambassador Seoul (287 Dongho-ro, Jung District, 04618, Republic of Korea) Why connect with us at the MBA Tour? - Learn about our Full-Time MBA (Global MBA) ranked among the top in Korea - Explore the Dual Degree opportunity with Indiana University, Kelley School of Business - Speak directly with our admissions team and ask your questions Discover generous scholarship options: - Kelley-SKK GSB Dual Degree Fellowship – Full scholarship for one year in Korea - SKK GSB Fellowship – Covers 50% or more of tuition for outstanding candidates - Plus, a variety of additional scholarships are available for incoming students Register now for free Let us help you turn ambition into achievement. We look forward to meeting you and discussing the future you can build at SKK GSB!
- 작성일 2025-07-22
- 조회수 279981
Getting MBA-Ready at SKK GSB

SKK GSB at Sungkyunkwan University offers bootcamps for the Full-Time MBA, AI MBA and Business Analytics MBA programs. This year, SKK GSB's MBA bootcamp reimagines traditional business education through the lens of artificial intelligence. The bootcamp program combines rigorous training in managerial economics and financial statement analysis—including income statement profitability and cost assessment, balance sheet liquidity and debt evaluation, and cash flow pattern recognition—with hands-on experience using AI-powered tools. The curriculum's focus on critical thinking with AI teaches students to validate AI-generated insights against traditional methods, understand algorithmic limitations, and blend human judgment with artificial intelligence recommendations. Students in the AI MBA and Business Analytics MBA programs receive additional training in Python programming fundamentals essential for their specialized coursework. This curricular update addresses the growing demand for AI literacy in business practice while maintaining rigorous preparation in core MBA disciplines. The integration ensures incoming students develop both traditional analytical skills and contemporary technological competencies before beginning their formal MBA coursework.
- 작성일 2025-07-18
- 조회수 239505
'Crisis and Reputation Management Offers a Useful Lens for Understanding Human Behavior': Prof. Han

Professor Jung-Hoon Han of Sungkyunkwan University’s SKK GSB published two papers in prestigious journals last year. The two papers explored which crisis management strategies would be most effective when companies face misconduct allegations. Professor Han said, "Although research has examined corporate crisis management, we still lack a clear understanding of how the public and stakeholders actually interpret those responses. Even when two companies commit similar levels of misconduct, one may face intense public backlash, while the other may regain trust in a relatively short time. Ultimately, the key to crisis management lies in understanding how the company has been perceived by its audience." "A company that has built its reputation on superior performance and capabilities may need to present the public with accurate facts and a concrete action plan in time of crisis. In contrast, a company that has cultivated an emotional connection with the public may be better off delivering a concise message that resonates emotionally. In short, effective crisis response requires the company to first understand how it is socially perceived and to tailor its response accordingly," he explained. Professor Han, who teaches management at SKK GSB, stated that his interest in corporate crisis and reputation management stems from a long-standing curiosity about how people perceive and interpret society. "Take Tesla, for example. Public perception of the company has been shaped more by media narratives and public sentiment than by objective facts," he noted. He emphasized that companies are not just economic actors but social entities, constantly interpreted and reinterpreted by society. Professor Han spoke about why he has been attracted to corporate crisis and reputation management, saying, "Society often operates more on perception than on verifiable truth. In that light, crisis and reputation management offers a useful lens for understanding human behavior, not just business strategy." He is known for conducting excellent research and devoting himself to teaching students. What made him choose SKK GSB? He said, "The most appealing aspect of SKK GSB is that it is one of the world’s leading business schools that is based on research. Additionally, it offers opportunities for academic exchange with accomplished peers who are actively involved in a wide range of disciplines." He also took pride in the beauty of the campus where traditional Joseon Dynasty architecture harmonizes with modern design. Professor Han stated, "SKK GSB's students have extensive practical experience and critical awareness. Therefore, they have high-quality discussions among themselves." He then spoke to the students, "Effective, hands-on leaders should be able to explain their decisions using theoretical language and communicate persuasively with diverse stakeholders in the organization." He then urged, "I hope that students, while solidifying their theoretical foundation as much as their practical training, freely practice organizing their thoughts logically and communicating persuasively at school, making their time at SKK GSB the valuable investment in their careers."
- 작성일 2025-07-17
- 조회수 231926
AI MBA Alumnus Receives Patent

Our alumnus, Seunghun Chae (AI MBA, 2022), was recently granted a patent. Working as a team leader in the IT Development Department at KB Kookmin Bank, he built an AI-driven business model. He explained his patent, "We send text messages to customers to notify them about various types of information. This business model that I developed generates appropriate text and verifies the successful delivery of messages." "When I studied AI at SKK GSB, I wanted to apply what I learned to my work. After graduation, I created a business model by applying what I learned, earned a patent, and felt a sense of accomplishment," he added.
- 작성일 2025-07-09
- 조회수 220466
Meet us in Singapore & Ho Chi Minh City at the MBA Tour!

Your Global MBA Journey Starts with SKK GSB Meet us in Singapore & Ho Chi Minh City at the MBA Tour! Join SKK GSB (Sungkyunkwan University) — Korea’s No.1 MBA program ranked by the Financial Times in UK — and discover how we empower future global leaders to thrive in a fast-changing world. Event Dates: July 19 (Singapore) | July 26 (Ho Chi Minh City, Vietnam) Time: Meet-up 12:00–2:00 PM | Networking Fair 2:00–3:00 PM Locations: Pan Pacific Singapore (Singapore) | Lotte Hotel Saigon (Ho Chi Minh City) Why connect with us at the MBA Tour? - Learn about our Full-Time MBA (Global MBA) ranked among the top in Korea - Explore the Dual Degree opportunity with Indiana University, Kelley School of Business - Speak directly with our admissions team and ask your questions Discover generous scholarship options: - Kelley-SKK GSB Dual Degree Fellowship – Full scholarship for one year in Korea - SKK GSB Fellowship – Covers 50% or more of tuition for outstanding candidates - Plus, a variety of additional scholarships are available for incoming students Register now for free: https://tours.mba.com/singapore?utm_source=schooladm&utm_medium=email&utm_campaign=university_marketing_SKKGSB https://tours.mba.com/hochiminhcity? utm_source=schooladm&utm_medium=social&utm_campaign=university_marketing_SKKGSB Let us help you turn ambition into achievement. We look forward to meeting you and discussing the future you can build at SKK GSB!
- 작성일 2025-07-03
- 조회수 216369
'Why Choose a Long‑Term Pension Plan?': Prof. Youngju Nielsen

Professor Youngju Nielsen of SKK GSB at Sungkyunkwan University, who has provided her deep insights on finance and contributed articles to major media outlets in Korea. Due to her family circumstances, she changed her career and became a professor in Korea after working as an investment expert on Wall Street in the U.S. for 15 years. "My father was battling cancer, so I came back to Korea to spend time with my family. During this time, I made a career transition to academia. I had a strong desire to share my experience as a professional in the stock market in the U.S.," she said. While Korea's National Pension Fund continues to deplete, Professor Nielsen encourages people to choose an investment product aiming for long term investment returns. However, there are still many people who lack trust in the Korean stock market. "Many people remain hesitant to invest due to a lack of trust in the Korean stock market or in fund management. However, I believe that to resolve the issue of insufficient retirement income that cannot be covered by Korea's National Pension, the retirement pension system must play a major role in retirement income provision. In fact, nearly all advanced countries have supplemented the public pension systems that are facing funding crises through occupational or private retirement pensions," she explained. Professor Nielsen emphasized, "Retirement pensions allow you to accumulate a pension fund during your working life and function effectively as a reliable source of retirement income. However, simply allocating your funds to principal-guaranteed products may not keep up with inflation. Especially for younger workers with many years until retirement, it is crucial to leverage the power of compound interest and the benefits of long-term investing." She also explained that since Korea's financial market is linked to the global financial market and offers many products that allow you to invest in diverse assets at low cost, it is not necessary to limit investments to the Korean market alone. Furthermore, the retirement pension system provides an environment where investors can invest in international stocks, bonds, ETFs, and more. Professor Nielsen pointed out, "It is not wise to give up investing simply because of concerns about the Korean stock market." Retirement pensions are ultimately a long-term investment. To succeed, improving financial literacy is essential. Professor Nielsen stated, "Financial literacy is not something that can be developed quickly. However, I recommend starting by studying basic financial concepts through books, and then naturally cultivating an interest in the global economy and market trends." Professor Nielsen stated, "I would like to highlight that investing is not about picking an individual stock. The core of long-term investing lies in building a portfolio that reflects the overall market trend and maintaining it consistently." What inspired Professor Nielsen, who worked as an investment professional on Wall Street for 15 years, to begin teaching and conducting research at SKK GSB at Sungkyunkwan University? Professor Nielsen explained, "Sungkyunkwan University is one of the oldest universities in Korea, it is also the university that embraces innovative initiatives. For faculty members, it is highly motivating to work with colleagues from diverse nationalities and varied academic and industry backgrounds." Ultimately, this diversity creates positive energy for students, faculty, and the school as a whole. Professor Nielsen stated, "I have always focused on the gap between the 'theoretically ideal approach' and the 'practically feasible method.' The purpose of my teaching and research is to find the middle ground between the two." When asked about her dual role as a professor and CEO of a retirement pension fintech firm, she said, "I believe it is more important to focus on methods that are tested and work effectively in the market, rather than theoretically perfect but practically useless. I view the startup activities of experimenting and validating ideas in real markets as a continuation of my work as an academic." ○ Coverage in the media - "자칫 땅 치고 후회, 노후 파산 피하고 싶다면 지금이라도 '고스톱' 투자하라"<조선경제, 2025.05.12.> - "고스톱 게임의 승리 원칙, 투자에 적용해 보세요"<조선경제, 2025.05.19.> - 평생 돈 걱정 없게, 이렇게 하면 연금 더 받는다<조선경제, 2025.05.19.> - 4월 TDF 시장 동향, 운용사·퇴직연금사업자 위한 실무 가이드[퇴직연금 인사이트]<매거진한경, 2025.05.20.> - 퇴직연금 시장에 대한 업데이트가 필요한 이유[퇴직연금 인사이트]<매거진한경, 2025.05.20.> - 퇴직연금 백만장자 50만명, 평범했던 그들은 이 3가지 원칙 꼭 지켰다<조선경제, 2025.06.23.>
- 작성일 2025-07-01
- 조회수 207189
Professional MBA Global Field Study 2025

Our Professional MBA students wrapped up an incredible Global Field Study in Vietnam. It was a wonderful opportunity to enhance their academic and personal growth. Students had the unique opportunity to visit VinFast, a Vietnamese electric-vehicle maker and a member of Vietnam's largest conglomerate, Vingroup. VinFast owns a state-of-the-art automotive manufacturing complex with up to 90% automation. This visit offered deep insights into Vietnam's industry and a glimpse into Vietnam, one of Southeast Asia's most dynamic and promising countries. Through a lecture led by the CEO of Rebel Corporation — a company that brings stories that are developed by Korean creators, produces them as webtoons with talented teams in Vietnam, and distributes them across major markets including Korea, Japan, and the United States — students learned how Korean and Vietnamese professionals collaborate closely, producing a synergy. Lastly, students explored the Vietnamese real estate market through a lecture by the Investment Director at Vinhomes. Sunyoung Yun (PMBA 2026) shared her reflection on Global Field Study, "Vietnam has shown significant growth potential as an emerging market. Global Field Study also offered us an opportunity to reflect on critical factors, including human resource development, that are needed for successful business in Vietnam." 우리 Professional MBA 학생들은 베트남에서 진행된 뜻깊은 Global Field Study를 마쳤습니다. 이번 기회는 학생들의 학업적, 개인적 성장을 향상시킬 수 있는 소중한 시간이었습니다. 학생들은 베트남 최대 재벌 그룹인 Vingroup의 계열사이자 전기차 제조사인 VinFast를 방문하는 특별한 경험을 했습니다. VinFast는 최대 90% 자동화된 첨단 자동차 생산 단지를 보유하고 있습니다. 이번 방문을 통해 학생들은 베트남 산업에 대해 깊은 이해를 얻었고 동남아시아에서 가장 역동적이고 유망한 국가 중 하나인 베트남을 엿볼 수 있었습니다. 또한, 한국 창작자들이 개발한 스토리를 베트남의 팀과 함께 웹툰으로 제작해 한국, 일본, 미국 등 주요 시장에 유통하는 Rebel Corporation CEO의 강연을 통해, 한국과 베트남 전문가들이 긴밀하게 협력해 시너지를 만들어 내는 과정을 배웠습니다. 마지막으로, 학생들은 Vinhomes의 투자 담당 이사의 강의를 통해 베트남 부동산 시장에 대해 탐구하는 시간을 가졌습니다. 윤선영(PMBA 2026) 학생은 Global Field Study에 대해 "베트남은 신흥 시장으로서 상당한 성장 잠재력을 보여줬습니다. Global Field Study는 베트남에서 성공적인 비즈니스를 위해 필요한 인적 자원 개발을 포함한 주요 요소들에 대해 성찰할 수 있는 기회를 제공해줬습니다." #SKKGSB #성균관대 #성균관대mba #professionalmba #mbainkorea #globalmba #globalfieldstudy
- 작성일 2025-06-26
- 조회수 11827
Exploring Korea through SKK GSB's Global Immersion Program

One of the MBA students at FLAME University in India, Shriyans Chaudhari, contributed an article to Indian media. In the article, he shared his reflections on the industry-focused Global Immersion Program in South Korea, in collaboration with SKK GSB at Sungkyunkwan University, the top-ranked business school in South Korea. He stated, "I found myself not just observing Korea’s systems but engaging with them and connecting the dots between what I’d learned in class and what I was now witnessing in practice." He also said, "The lectures at SKK GSB were rich in context. Professor Andrew Yi’s masterclass on the evolution of Korea Inc. from post-war poverty to tech-driven prosperity was especially compelling." "I'd say that it was less about discovering Korea and more about discovering new ways of thinking, relating, and growing. It’s easy to learn in familiar environments. But real learning, the kind that stays with you, often happens in the uncomfortable, the new, and the unexplored," he added. Read the original Article: https://thedailyguardian.com/others/building-a-global-mindset-confessions-of-an-mba-student-at-flame-university/
- 작성일 2025-06-20
- 조회수 238853
Disclosing Sponsored Content Builds Authenticity and Trust: Professor Hwang

In a contributed article, Professor Serim Hwang of Sungkyunkwan University's SKK GSB stated that when influencers disclose that their content is sponsored, they can build authenticity and trust with their audience. After analyzing research based on in-depth interviews with 185 consumers and influencers, conducted by research teams from Georgia State University in the U.S., Imperial College London in the U.K., and Unilever, Prof. Hwang noted the following findings: She pointed out, "Contrary to the common perception that sponsored content is negatively received by consumers, influencers can build authenticity and trust with their audience when they disclose brand sponsorships in a humorous way." In particular, the younger generation who grew up in a digital world reacts more positively to sponsored content when influencers disclose it in a positive manner. "Ultimately, in order to succeed in influencer marketing, brands need to provide guidance and support to influencers so that they reveal their sponsorships to their audiences," Prof. Hwang emphasized. ○ Coverage in the media - 인플루언서, 기업 지원 공개할수록 진정성 호평<동아비즈니스리뷰, 2025.06.> #SKKGSB #성균관대 #성균관대mba #mbainkorea #globalmba #influencermarketing #sponsorship
- 작성일 2025-06-16
- 조회수 224427

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