SKK GSB Launches Cutting-Edge AI & Business Analytics Track in Full-Time MBA Program

SEOUL, South Korea - SKK Graduate School of Business (SKK GSB) has announced the launch of its innovative AI & Business Analytics Track within its Full-Time MBA program. This new track is designed to equip students with the knowledge and skills needed to navigate the rapidly evolving landscape of Generative AI and its transformative impact on modern business.

The AI & Business Analytics Track features new courses developed by SKK GSB's renowned faculty, each focusing on crucial aspects of AI and its business applications. These courses complement the school's existing Business Analytics offerings, which include courses on Business Intelligence and Data Visualization, Marketing Analytics, Finance Analytics, Digital and Social Media Analytics, Programming for Analytics, and Database Management, amongst others.

In "Digital Transformation and AI Strategy," Faculty Chair for the Full-Time MBA program, Prof. Aleksios Gotsopoulos, will guide students through the challenges and opportunities presented by the AI-driven digital transformation in the modern business landscape. The course will focus on developing the strategic capabilities needed to thrive in the face of network effects, open innovation, and blurring industry boundaries.

Prof. Yanbo Wang will teach "Generative AI in Business," exploring the game-changing applications of Generative AI in solving complex business problems, enhancing creativity, and driving innovation. By focusing on practical applications of Gen AI, including prompt engineering, chatbots, semantic search, image generation, and Retrieval-Augmented Generation (RAG), students will learn how to effectively implement these tools to gain a competitive edge.

Prof. Serim Hwang's "Deep Learning for Business" course will provide students with a deep dive into state-of-the-art deep learning models to process and analyze large multi-modal (text, image, video) data. Throughout the course, students will explore real-world case studies and projects that demonstrate the application of deep learning in various business domains such as customer analytics, fraud detection, recommendation systems, and natural language processing.

"The AI & Business Analytics Track is a testament to SKK GSB's commitment to providing our students with the most relevant and cutting-edge education in the rapidly evolving field of AI," said Professor Raunaq Pungaliya, Vice Dean for Analytics Programs. "By integrating these new courses with our existing Business Analytics offerings, we are ensuring that our graduates are well-prepared to take on leadership roles in driving AI-powered innovation and transformation within their organizations."

The AI & Business Analytics Track is now accepting applications for the upcoming academic year. Prospective students can apply to the Full-Time MBA program and select the AI & Business Analytics Track to embark on a transformative educational journey at the intersection of AI and business.

For more information about SKK GSB's Full-Time MBA program and the AI & Business Analytics Track, please visit Sungkyunkwan University ( SKKU ) SKK GSB | Programs | Full - Time MBA | MBA Track / Specialization | AI & Business Analytics