LCD Guest Lecture: Brand Manager
- SKK GSB
- Hit11281
- 2007-09-11
The first LCD-Guest Lecture will be this Thursday. This lecture is to provide SKK GSB students with in-depth information about \'brand manager\' as a career.
Field Marketing
Career Brand Manager
Date & Time September 13th(Thu.) 13:00-14:30
Place Law Building B116
Speaker Mr. Dong-Joon Choi
Senior Manager
Brand Strategy Team, GMO, Samsung Electronics
MBA. Marshall School of Business, U.S.C.
Lecture Schedule
1) Presentation (30 Minutes)
- What is a Brand Manager?
- What kinds of skill sets are required to be a successful ‘Brand Manager’?
2) Q&A Session